The DOI matches its Crossref record.
Bottom of the Pyramid as a Source of Breakthrough Innovations
Abstract
In this paper, I identify the bottom of the pyramid (BOP) markets as a new source of radical innovation. By focusing managerial attention on creating awareness, access, affordability, and availability (4 As), managers can create an exciting environment for innovation. I suggest that external constraints can be utilized to build an innovation sandbox within which new products and business models can be created. Using a live example of such an innovation—the development of the biomass stove for the rural poor in I ndia—I illustrate the process and the usefulness of the approach. Increasingly, global firms are recognizing the implications of innovations at the BOP for developed markets as well.
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Cited by
Service innovation in the digital age: Key contributions and future directions
Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015) · MIS Quarterly · doi:10.25300/misq/2015/39:1.03 · Cited by 956
Rust, R. T. (2020) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2019.08.002 · Cited by 381
Brem, A., & Wolfram, P. (2014) · Journal of Innovation and Entrepreneurship · doi:10.1186/2192-5372-3-9 · Cited by 265
Connecting BOP consumers and retailers: What drives small-time retailing through social media?
Kumar, J., Katiyar, G., Mehrotra, A., Attri, R., & Vishnoi, S. K. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103679 · Cited by 22
How can nonprofit boards innovate for growth? An integrative‐systematic review
Richardson, S., Kelly, S. J., & Gillespie, N. (2023) · Nonprofit Management and Leadership · doi:10.1002/nml.21563 · Cited by 7
Metadata
- Authors
- Prahalad, C. K.
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 2011-10-13
- Volume
- 29
- Issue
- 1
- Pages
- 6-12
- ISSN
- 0737-6782 (ISSN-L)
- 1540-5885
- OpenAlex
- W2145179064
- Cited by
- 765
- References
- 0
- FWCI
- 69.38
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
