The future of marketing
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Facebook permitted the unauthorized licensing of 30 million user accounts to Cambridge Analytica, and its brand reputation plummeted dramatically in two weeks.
“We have seen the public outcry when Facebook permitted the unauthorized licensing of 30 million user accounts to Cambridge Analytica, with its brand reputation plummeting dramatically in two weeks (Rust et al. 2020).”
From A strategic framework for artificial intelligence in marketing (2021) · cites this paper as Rust et al. 2020
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A strategic framework for artificial intelligence in marketing
Huang, M.-H., & Rust, R. T. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00749-9 · Cited by 2,059 · see citing works
“For example, it has been shown that for loan decisions, discriminatory results can occur even if there is no bigotry programmed into the system, and the system only seeks to maximize profit (Ukanwa and Rust 2020).”
BackgroundMethodInfluentialSelf-citationMachine learning and AI in marketing–Connecting computing power to human insights
Ma, L., & Sun, B. (2020) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2020.04.005 · Cited by 602 · see citing works
Algorithmic bias in data-driven innovation in the age of AI
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Ledro, C., Nosella, A., & Vinelli, A. (2022) · Journal of Business & Industrial Marketing · doi:10.1108/jbim-07-2021-0332 · Cited by 216 · see citing works
Retailing and retailing research in the age of big data analytics
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- Authors
- Rust, R. T.
- Affiliations
- University of Maryland, College Park (US)
- Corresponding author
- Rust, Roland T.
- ORCID
- Rust, Roland T.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2020-03
- Volume
- 37
- Issue
- 1
- Pages
- 15-26
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2971246084
- Cited by
- 381
- References
- 74
- Citations by year
- 2026: 73 · 2025: 77 · 2024: 59 · 2023: 52 · 2022: 57 · 2021: 44 · 2020: 16 · 2019: 3
- FWCI
- 39.35
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Research in Marketing (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
- Keywords
- future of marketing, long-term trends, technological change, customer relationship management, service economy, artificial intelligence, big data, internet, socioeconomic factors, diversity and inclusion, geopolitical threats, marketing management, marketing education, market analysis
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