The DOI matches its Crossref record; 27 of the 27 references it cites were found in a registry or an index.
Identifying the Persuasive Effects of Presidential Advertising
Abstract
Do presidential campaign advertisements mobilize, inform, or persuade citizens? To answer this question we exploit a natural experiment, the accidental treatment of some individuals living in nonbattleground states during the 2000 presidential election to either high levels or one‐sided barrages of campaign advertisements simply because they resided in a media market adjoining a competitive state. We isolate the effects of advertising by matching records of locally broadcast presidential advertising with the opinions of National Annenberg Election Survey respondents living in these uncontested states. This approach remedies the observed correlation between advertising and both other campaign activities and previous election outcomes. In contrast to previous research, we find little evidence that citizens are mobilized by or learn from presidential advertisements, but strong evidence that they are persuaded by them. We also consider the causal mechanisms that facilitate persuasion and investigate whether some individuals are more susceptible to persuasion than others.
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Cites
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The Effects of Mass Communication
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Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions
Brader, T. (2005) · American Journal of Political Science · doi:10.1111/j.0092-5853.2005.00130.x · Cited by 972
Why Are American Presidential Election Campaign Polls So Variable When Votes Are So Predictable?
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Going negative : how political advertisements shrink and polarize the electorate
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Who Gets the News? Alternative Measures of News Reception and Their Implications for Research
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Political Persuasion and Attitude Change
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Cited by
Social Media and Fake News in the 2016 Election
Allcott, H., & Gentzkow, M. (2017) · Journal of Economic Perspectives · doi:10.1257/jep.31.2.211 · Cited by 6,767
The welfare effects of social media
Allcott, H., Braghieri, L., Eichmeyer, S., & Gentzkow, M. (2020) · American Economic Review · doi:10.1257/aer.20190658 · Cited by 857
The embarrassment of riches? A meta-analysis of individual-level research on voter turnout
Smets, K., & van Ham, C. (2013) · Electoral Studies · doi:10.1016/j.electstud.2012.12.006 · Cited by 799
GERBER, A. S., GIMPEL, J. G., GREEN, D. P., & SHAW, D. R. (2011) · American Political Science Review · doi:10.1017/s000305541000047x · Cited by 596
Are Survey Experiments Externally Valid?
BARABAS, J., & JERIT, J. (2010) · American Political Science Review · doi:10.1017/s0003055410000092 · Cited by 481
Metadata
- Authors
- Huber, G. A., & Arceneaux, K.
- Venue
- American Journal of Political Science
- Publisher
- Wiley
- Published
- 2007-10
- Volume
- 51
- Issue
- 4
- Pages
- 957-977
- ISSN
- 0092-5853 (ISSN-L)
- 1540-5907
- OpenAlex
- W1999215716
- Cited by
- 356
- References
- 27
- FWCI
- 79.38
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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