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Cited by 545

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

COLE, SHAWN, SAMPSON, THOMAS, ZIA, BILAL·2011·The Journal of Finance

Abstract

Financial development is critical for growth, but its microdeterminants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We find a strong correlation between financial literacy and behavior. However, a financial education program has modest effects, increasing demand for bank accounts only for those with limited education or financial literacy. In contrast, small subsidies greatly increase demand. A follow‐up survey confirms these findings, demonstrating that newly opened accounts remain open and in use 2 years after the intervention.

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Crossref · 10.1111/j.1540-6261.2011.01696.x

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Metadata

Authors
COLE, S., SAMPSON, T., & ZIA, B.
Venue
The Journal of Finance
Publisher
Wiley
Published
2011-11-14
Volume
66
Issue
6
Pages
1933-1967
ISSN
  • 0022-1082 (ISSN-L)
  • 1540-6261
OpenAlex
W2156809834
Cited by
545
References
4
FWCI
63.60
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets? https://app.cochat.ai/papers/10.1111/j.1540-6261.2011.01696.x
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COLE, S., SAMPSON, T., & ZIA, B. (2011). Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets? The Journal of Finance. https://doi.org/10.1111/j.1540-6261.2011.01696.x

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.