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Cited by 193Franchising Strategies and PerformanceInternational Business and FDIEntrepreneurship Studies and Influences

An Examination of International Retail Franchising in Emerging Markets

Open access
Welsh, Dianne H. B., Alon, Ilan, Falbe, Cecilia M.·2006·Journal of Small Business Management
DOI 10.1111/j.1540-627x.2006.00158.x
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Abstract

There has been an urgent call from both the franchise industry and the academic community for research on world franchising markets, specifically in the retail sector. This article is an attempt to summarize the main research that has been conducted thus far on international retail franchising. The article begins with an overview of the development of the literature and then discusses the nature and scope of emerging markets, with particular reference to their impact on the stakeholders of international retail franchising. Next, the article develops a conceptual model relating international retail franchising to its stakeholders. Then, a review of the research is divided into the areas of emerging world market: Central and Eastern Europe, Mexico and South America, Asia, and other areas that include India, Kuwait, and South Africa. The article concludes by discussing the next step to developing a research base for further understanding of emerging markets in addition to the opportunities and challenges for retail franchising and future research.

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  • At the end of the 1990s and early 2000s, some literature reviews of IF were published.

    “At the end of the 1990s and the early 2000s, some literature reviews of IF were published (Doherty, 2007;Elango and Fried, 1997;Welsh et al., 2006;Young et al., 2000).”

    From A systematic review of international franchising (2021) · cites this paper as Welsh et al., 2006

  • Emerging markets offer franchisors opportunities: an unsaturated and liberalized market, a growing middle class that demands products and services meeting international quality standards, free-trade zones and relatively friendly business laws.

    “Welsh et al. (2006) argue that emerging markets offer franchisors a number of opportunities: an unsaturated and liberalized market, a growing middle class that demands products and services that meet international quality standards, free-trade zones and relatively friendly business laws.”

    From A systematic review of international franchising (2021) · cites this paper as Welsh et al., 2006

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Research works printed but not linked: 51

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  51. Willems, Jo, Wilke English, and Victor Ito (1992). "Pizzas in Mexico? Si!," Proceedings of the International Society of Franchising. Minneapolis, Minn.: University of St. Thomas Institute for Franchise Management Young, Joyce A., Faye S. McIntryre, and Robert D. Green (2000). "The International Society of Franchising Proceedings: A Thirteen-Year Review," Proceedings of the International Society of Franchising. Minneapolis, Minn.: University of St. Thomas Institute for Franchise 1992 Pizzas in Mexico? Si! Willems, English, and Ito 1992 Franchising entry and developmental strategies in Christy and Haftel the former Soviet Union 1993 Pizza Hut in Moscow: Christy and Haftel Post-coup system development and expansion 1993 A cross cultural study of American and Russian hotel employees: Welsh and A preliminary review and its implications for franchisors Swerdlow 1994 A survey of franchising in Singapore Chan, Foo, Quek, and Justis 1994 Franchising in China: A look at KFC and McDonald"s English and Xau 1994 Does business format management master Marxism Swerdlow and in post-coup Russia? Bushmarin 1995 Franchising in Brazil Josias and McIntryre 1995 Franchising in India: An introduction Paswan and Dant Year Title Author(s) 1995 Franchising in Indonesia Chan and Justis 1996 Franchising in South Africa Scholtz 1996 Franchising into Asia: An overview of selected target markets McCosker 1996 Local franchising development in Singapore Goh and Lee 1996 The case of the elegant shoplifter, Shuwaikh, Kuwait Welsh, Raven, and Al-Bisher 1997 Franchising as a tool for SME development in transitional economies: Sanghavi The case of Central European countries 1997 An overview of South African franchising Scholtz 1998 NAFTA and franchising: A comparison of franchisor perceptions Falbe and Welsh of characteristics associated with franchisee success and failure in Canada, Mexico, and the United States 1998 Franchising in Slovenia: Pavlin Support to the development of franchise systems in Central Europe 1998 Case Study: Strategic alliances in international franchising-the entry Hadjimarcou and of Silver Streak Restaurant Corporation into Mexico Barnes 2000 New trends in Slovenian franchising Pavlin 2000 International franchising: Evidence from US and Canadian Lafontaine and franchisors in Mexico Oxley 2001 International Franchising in China: An Interview with Kodak Alon 2002 American Franchising Competitiveness in China

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Authors
Welsh, D. H. B., Alon, I., & Falbe, C. M.
Affiliations
  • University of Tampa (US)
  • Rollins College (US)
  • Albany State University (US)
ORCID
Venue
Journal of Small Business Management
Publisher
Informa UK Limited
Published
2006-01
Volume
44
Issue
1
Pages
130-149
ISSN
  • 0047-2778 (ISSN-L)
  • 1540-627X
DOI
10.1111/j.1540-627x.2006.00158.x
OpenAlex
W2113330981
Cited by
193
References
1
Citations by year
2025: 2 · 2024: 8 · 2023: 6 · 2022: 6 · 2021: 10 · 2020: 11 · 2019: 13 · 2018: 11 · 2017: 11 · 2016: 5 · 2015: 10 · 2014: 13 · 2013: 13 · 2012: 13
FWCI
33.91
Type
journal article
Language
en
Open access
Licence
doi.wiley.com/10.1002/tdm_license_1 (tdm, 3530 d)
Locations
  • Journal of Small Business Management (publishedVersion)
  • NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro) (submittedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
  • Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
Keywords
emerging markets, conceptual model, Central and Eastern Europe, Mexico, South America, Asia, India, Kuwait, South Africa

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