Cited by 356Sensory Analysis and Statistical MethodsConsumer Packaging Perceptions and TrendsConsumer Attitudes and Food Labeling

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EFFECTS OF DISCONFIRMED CONSUMER EXPECTATIONS ON FOOD ACCEPTABILITY

CARDELLO, A.V., SAWYER, F.M.·1992·Journal of Sensory Studies

DOI 10.1111/j.1745-459x.1992.tb00194.x

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Abstract

ABSTRACT Three studies were conducted to assess the effects of disconfirmed consumer expectations on food acceptability. In the first, disconfirmed expectations for the sensory attributes of an edible film had a negative effect on acceptability of the film. Greater disconfirmation resulted in lower acceptance and purchase intent. In the second study, written product information was used to establish three levels of expected acceptability and expected bitterness for a novel fruit beverage. Comparison of preexposure (expected) and postexposure (perceived) ratings of acceptability and bitterness supported an assimilation model of disconfirmation effects for conditions in which expectations of acceptability were high and expectations of bitterness were low. A contrast effect was observed for bitterness judgments when expectations of bitterness were high. Associative effects resulting from the expectation manipulation were observed on other sensory attributes. In the third study, expectations were manipulated to influence both direction (positive versus negative) and degree of disconfirmation for the acceptance of cola beverages. Results provided further support for an assimilation model of these effects.

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Authors: CARDELLO, A. V., & SAWYER, F. M.
Affiliations: United States Department of the Army (US)
University of Massachusetts Amherst (US)
Corresponding author: CARDELLO, A.V.
ORCID: CARDELLO, A.V.
Venue: Journal of Sensory Studies
Publisher: Wiley
Published: 1992-12
Volume: 7
Issue: 4
Pages: 253-277
ISSN: 0887-8250 (ISSN-L)
1745-459X
DOI: 10.1111/j.1745-459x.1992.tb00194.x
OpenAlex: W1966381666
Cited by: 352
References: 30
Citations by year: 2026: 10 · 2025: 9 · 2024: 11 · 2023: 5 · 2022: 11 · 2021: 11 · 2020: 20 · 2019: 23 · 2018: 21 · 2017: 12 · 2016: 18 · 2015: 16 · 2014: 22 · 2013: 10 · 2012: 16
FWCI: 5.77
Type: journal article
Language: en
Open access: closed
Licence: onlinelibrary.wiley.com/termsAndConditions#vor (vor, 5268 d)
Locations: Journal of Sensory Studies (publishedVersion)
Topics: Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords: food acceptance, assimilation model, contrast effects, purchase intention, edible films, bitterness perception, cola beverages, sensory properties, associative effects

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EFFECTS OF DISCONFIRMED CONSUMER EXPECTATIONS ON FOOD ACCEPTABILITY

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