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Cited by 356Sensory Analysis and Statistical MethodsConsumer Packaging Perceptions and TrendsConsumer Attitudes and Food Labeling

The DOI matches its Crossref record; 31 of the 31 references it cites were found in a registry or an index.

EFFECTS OF DISCONFIRMED CONSUMER EXPECTATIONS ON FOOD ACCEPTABILITY

CARDELLO, A.V., SAWYER, F.M.·1992·Journal of Sensory Studies
DOI 10.1111/j.1745-459x.1992.tb00194.x
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Abstract

ABSTRACT Three studies were conducted to assess the effects of disconfirmed consumer expectations on food acceptability. In the first, disconfirmed expectations for the sensory attributes of an edible film had a negative effect on acceptability of the film. Greater disconfirmation resulted in lower acceptance and purchase intent. In the second study, written product information was used to establish three levels of expected acceptability and expected bitterness for a novel fruit beverage. Comparison of preexposure (expected) and postexposure (perceived) ratings of acceptability and bitterness supported an assimilation model of disconfirmation effects for conditions in which expectations of acceptability were high and expectations of bitterness were low. A contrast effect was observed for bitterness judgments when expectations of bitterness were high. Associative effects resulting from the expectation manipulation were observed on other sensory attributes. In the third study, expectations were manipulated to influence both direction (positive versus negative) and degree of disconfirmation for the acceptance of cola beverages. Results provided further support for an assimilation model of these effects.

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Crossref · 10.1111/j.1745-459x.1992.tb00194.x

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Citations

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Research works printed but not linked: 4

  1. LAND D.G., 1983, Sensory Quality of Foods and Beverages, 15
  2. OLSON J.C., 1976, Advances in Consumer Research, 168
  3. SHERIF M., 1961, Social Judgement: Assimilation and Contrast Effects in Communication and Attitude Change
  4. TRAWICK I.F., 1980, Marketing in the 80's, 97

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Metadata

Authors
CARDELLO, A. V., & SAWYER, F. M.
Affiliations
  • United States Department of the Army (US)
  • University of Massachusetts Amherst (US)
Corresponding author
CARDELLO, A.V.
ORCID
CARDELLO, A.V.
Venue
Journal of Sensory Studies
Publisher
Wiley
Published
1992-12
Volume
7
Issue
4
Pages
253-277
ISSN
  • 0887-8250 (ISSN-L)
  • 1745-459X
DOI
10.1111/j.1745-459x.1992.tb00194.x
OpenAlex
W1966381666
Cited by
352
References
30
Citations by year
2026: 10 · 2025: 9 · 2024: 11 · 2023: 5 · 2022: 11 · 2021: 11 · 2020: 20 · 2019: 23 · 2018: 21 · 2017: 12 · 2016: 18 · 2015: 16 · 2014: 22 · 2013: 10 · 2012: 16
FWCI
5.77
Type
journal article
Language
en
Open access
closed
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor, 5268 d)
Locations
Journal of Sensory Studies (publishedVersion)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords
food acceptance, assimilation model, contrast effects, purchase intention, edible films, bitterness perception, cola beverages, sensory properties, associative effects

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