Cited by 452Privacy, Security, and Data ProtectionInformation and Cyber SecurityTechnology Adoption and User Behaviour

The DOI matches its Crossref record; 79 of the 79 references it cites were found in a registry or an index.

Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents

Open access
YOUN, SEOUNMI·2009·Journal of Consumer Affairs

Abstract

With Rogers' protection motivation theory as the theoretical framework, this study identified determinants of young adolescents' level of privacy concerns, which, in turn, affects their resultant coping behaviors to protect privacy. Survey data from 144 middle school students revealed that perceived risks of information disclosure increased privacy concerns, whereas perceived benefits offered by information exchange decreased privacy concerns. Subsequently, privacy concerns had an impact on risk‐coping behaviors such as seeking out interpersonal advice or additional information (e.g., privacy statement) or refraining from using Web sites that ask for personal information. Counter to our expectation, privacy self‐efficacy did not appear to be related to privacy concerns. Implications of privacy education to protect online privacy among young adolescents were discussed.

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Crossref · 10.1111/j.1745-6606.2009.01146.x

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Citations

Cites

Show all 79 references

Research works printed but not linked: 10

  1. Bagnaschi Kelly, 2003, Kids and Online Privacy, Trends & Tudes, 2, 1
  2. Chester Jeff, 2007, Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age
  3. Espejo Eileen, 2005, Interactive Advertising and Children: Issues and Implications, Children & the Media Policy Belief, 1
  4. Gervey Ben, 2000, Obstacles on the Internet: A New Advertising Age Survey Finds Privacy and Security Concern Are Blocking the Growth of E‐commerce, Advertising Age, 71, 13
  5. Grant Ian C.2006.Online Privacy—An Issue for Adolescents?Proceedings of the Child and Teen Consumption 2006.Copenhagen Denmark.http://www.cbs.dk/content/download/41873/616561/file/Paper%2046_Ian%20Grant.pdf.
  6. Market Wire.2006. Tweens Flock Online and Spend Big; New eMarketer Report Says 71% of Pre‐teens Will Be Internet Users by 2010 October 4.http://www.marketwire.com/press‐release/Emarketer‐693833.html(Accessed June 1 2007).
  7. Rainie Lee.2006. Life Online: Teens and Technology and the World to Come. Speech to annual conference of public library association Boston MA: The Pew Internet & American Life Project. March 3.http://www.pewinternet.org/ppt/Teens %20and %20technology.pdf(Accessed July 15 2007).
  8. Raman Pushkala, 2004, Online Privacy: The Impact on Self Perceived Technological Competence, American Marketing Association Educators' Proceedings, 15, 5
  9. Romer Dan., 2006, Stranger Contact in Adolescent Online Social Networks Common but Likelihood of Contact Depends on Types of Web Sites; Open Sites, Such as MySpace, More Prone to Stranger Contact Than Facebook
  10. Steeves Valerie., 2006, It's Not Child's Play: The Online Invasion of Children's Privacy, University of Ottawa Law & Technology Journal, 3

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Metadata

Authors
YOUN, S.
Affiliations
Emerson College (US)
Corresponding author
YOUN, SEOUNMI
Venue
Journal of Consumer Affairs
Publisher
Wiley
Published
2009-09
Volume
43
Issue
3
Pages
389-418
ISSN
  • 0022-0078 (ISSN-L)
  • 1745-6606
OpenAlex
W2045468017
Cited by
449
References
79
Citations by year
2026: 24 · 2025: 25 · 2024: 34 · 2023: 37 · 2022: 39 · 2021: 39 · 2020: 37 · 2019: 34 · 2018: 36 · 2017: 31 · 2016: 28 · 2015: 23 · 2014: 16 · 2013: 18 · 2012: 12
FWCI
29.23
Type
journal article
Language
en
Open access
Locations
Journal of Consumer Affairs (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
  • Physical Sciences › Computer Science › Information Systems › Information and Cyber Security
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords
online privacy concerns, privacy protection behavior, early adolescents, junior high school students, protection motivation theory, privacy self-efficacy, privacy education, personal information disclosure

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