Cited by 452Privacy, Security, and Data ProtectionInformation and Cyber SecurityTechnology Adoption and User Behaviour

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Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents

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YOUN, SEOUNMI·2009·Journal of Consumer Affairs

DOI 10.1111/j.1745-6606.2009.01146.x

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Abstract

With Rogers' protection motivation theory as the theoretical framework, this study identified determinants of young adolescents' level of privacy concerns, which, in turn, affects their resultant coping behaviors to protect privacy. Survey data from 144 middle school students revealed that perceived risks of information disclosure increased privacy concerns, whereas perceived benefits offered by information exchange decreased privacy concerns. Subsequently, privacy concerns had an impact on risk‐coping behaviors such as seeking out interpersonal advice or additional information (e.g., privacy statement) or refraining from using Web sites that ask for personal information. Counter to our expectation, privacy self‐efficacy did not appear to be related to privacy concerns. Implications of privacy education to protect online privacy among young adolescents were discussed.

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Authors: YOUN, S.
Affiliations: Emerson College (US)
Corresponding author: YOUN, SEOUNMI
ORCID: YOUN, SEOUNMI
Venue: Journal of Consumer Affairs
Publisher: Wiley
Published: 2009-09
Volume: 43
Issue: 3
Pages: 389-418
ISSN: 0022-0078 (ISSN-L)
1745-6606
DOI: 10.1111/j.1745-6606.2009.01146.x
OpenAlex: W2045468017
Cited by: 449
References: 79
Citations by year: 2026: 24 · 2025: 25 · 2024: 34 · 2023: 37 · 2022: 39 · 2021: 39 · 2020: 37 · 2019: 34 · 2018: 36 · 2017: 31 · 2016: 28 · 2015: 23 · 2014: 16 · 2013: 18 · 2012: 12
FWCI: 29.23
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: onlinelibrary.wiley.com/termsAndConditions#vor (vor, 17 d)
Locations: Journal of Consumer Affairs (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Physical Sciences › Computer Science › Information Systems › Information and Cyber Security
Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords: online privacy concerns, privacy protection behavior, early adolescents, junior high school students, protection motivation theory, privacy self-efficacy, privacy education, personal information disclosure

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Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents

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