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Cited by 356

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

Pro‐environmental behavior: Rational choice meets moral motivation

Turaga, Rama Mohana R., Howarth, Richard B., Borsuk, Mark E.·2010·Annals of the New York Academy of Sciences

Abstract

The determinants of individual behaviors that provide shared environmental benefits are a longstanding theme in social science research. Alternative behavioral models yield markedly different predictions and policy recommendations. This paper reviews and compares the literatures from two disciplines that appear to be moving toward a degree of convergence. In social psychology, moral theories of pro‐environmental behavior have focused on the influence of personal moral norms while recognizing that external factors, such as costs and incentives, ultimately limit the strength of the norm‐behavior relationship. Rational choice models, such as the theory of planned behavior in social psychology and the theories of voluntary provision of public goods in economics, have sought to incorporate the effects of personal norms and to measure their importance in explaining behaviors, such as recycling and the demand for green products. This paper explores the relationship between these approaches and their implications for the theory and practice of ecological economics.

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Metadata

Authors
Turaga, R. M. R., Howarth, R. B., & Borsuk, M. E.
Venue
Annals of the New York Academy of Sciences
Publisher
Wiley
Published
2010-01
Volume
1185
Issue
1
Pages
211-224
ISSN
  • 0077-8923 (ISSN-L)
  • 1749-6632
OpenAlex
W1480539443
Cited by
356
References
11
FWCI
31.33
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Pro‐environmental behavior: Rational choice meets moral motivation. https://app.cochat.ai/papers/10.1111/j.1749-6632.2009.05163.x
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Turaga, R. M. R., Howarth, R. B., & Borsuk, M. E. (2010). Pro‐environmental behavior: Rational choice meets moral motivation. Annals of the New York Academy of Sciences. https://doi.org/10.1111/j.1749-6632.2009.05163.x

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