The Case of Sustainability Assurance: Constructing a New Assurance Service *

O’Dwyer, Brendan

doi:10.1111/j.1911-3846.2011.01108.x

Cited by 321Corporate Social Responsibility ReportingAuditing, Earnings Management, GovernanceAccounting and Financial Management

The Case of Sustainability Assurance: Constructing a New Assurance Service *

O’Dwyer, Brendan·2011·Contemporary Accounting Research

DOI 10.1111/j.1911-3846.2011.01108.x

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Abstract

This paper presents an in-depth longitudinal case study examining the processes through which practitioners in two Big 4 professional services firms have attempted to construct sustainability assurance (independent assurance on sustainability reports). Power’s (1996, 1997, 1999, 2003) theorization of the way in which new subject areas are made auditable is used to frame the findings. The case analysis reveals the fragile nature of efforts to innovate with sustainability assurance and render sustainability reporting auditable. It suggests that innovation in new assurance practices may be constrained by an over-reliance on traditional financial audit training and techniques and certain internal professional services firm control procedures. Practitioners are shown to have experienced considerable discomfort in their attempts to construct a stable and legitimate knowledge base for assurance practice. Tacit knowledge embedded in highly subjective assessments of evidence has been frequently enrolled to make assurance possible in the presence of vague guidance from assurance standards. In light of ongoing practitioner struggles, both firms have publicly acknowledged the limitations of traditional financial audit practice operating alone in the conduct of sustainability assurance. In order to offset these limitations, they have proposed a coupling of ‘‘expert’’ stakeholder assessments of reporting completeness with traditional audit assessments of data reliability. This assigns part of the responsibility for delivering on a key assurance objective (reporting completeness) to what many practitioners perceive as questionable stakeholder expertise. The findings extend prior research highlighting the trial and error nature of the processes through which accountants seek to develop their presence in new markets for their expertise. They also question the extent to which the core aims being espoused for sustainability assurance can be substantively aligned with the operational capabilities available within Big 4 professional services firms.

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Unlike financial reporting with its general ledger and double-entry bookkeeping, CSR reporting draws on many separate and ad-hoc measurement systems.
“Second, unlike financial reporting with its general ledger and double-entry bookkeeping, CSR reporting draws on many separate and ad-hoc measurement systems (O’Dwyer 2011).”
From Mandatory CSR and sustainability reporting: economic analysis and literature review (2021) · cites this paper as O’Dwyer 2011

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Authors: O’Dwyer, B.
Affiliations: University of Amsterdam (NL)
Corresponding author: O’Dwyer, Brendan
ORCID: O’Dwyer, Brendan
Venue: Contemporary Accounting Research
Publisher: Wiley
Published: 2011-10-24
Volume: 28
Issue: 4
Pages: 1230-1266
ISSN: 0823-9150 (ISSN-L)
DOI: 10.1111/j.1911-3846.2011.01108.x
OpenAlex: W3121864606
Cited by: 321
References: 59
Citations by year: 2026: 18 · 2025: 27 · 2024: 26 · 2023: 23 · 2022: 19 · 2021: 25 · 2020: 26 · 2019: 23 · 2018: 33 · 2017: 22 · 2016: 14 · 2015: 21 · 2014: 19 · 2013: 18 · 2012: 6
FWCI: 46.48
Type: journal article
Language: en
Open access: closed
Licence: doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 1408 d)
Locations: Contemporary Accounting Research (publishedVersion)
UvA-DARE (University of Amsterdam) (publishedVersion)
Research Explorer (The University of Manchester) (publishedVersion)
Data Archiving and Networked Services (DANS) (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
Social Sciences › Business, Management and Accounting › Accounting › Auditing, Earnings Management, Governance
Social Sciences › Business, Management and Accounting › Accounting › Accounting and Financial Management
Keywords: sustainability assurance, sustainability reporting, auditability, audit training, tacit knowledge, reporting completeness, stakeholder analysis, assurance standards, accounting innovation

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