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The evolution of social attractiveness and its role in shame, humiliation, guilt and therapy
Abstract
This paper suggests that humans have innate needs to be seen as attractive to others. These needs form the basis for shame and mediate evaluations of social standing (status), social acceptance and social bonds. Shame and humiliation are associated with attacks on, and losses of, social attractiveness. The internal experiences of shame are derived from submissive strategies where one seeks to signal to others awareness of loss of social standing and limit possible damage. However, it is suggested that shame and humiliation differ from each other in a number of ways. For example, in shame the focus is on the self, while in humiliation the focus is on the harm done by others. Variations in the defensive strategies of shame and humiliation (e.g. avoidance, escape versus aggression and revenge) can pose particularly difficult problems in therapy. A focus on the role of social attractiveness in shame also allows for important distinctions to be drawn between shame and guilt.
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In the citing paper
“Shame is theorized to have evolved to prevent humans from behaving in ways that have a high negative social cost and could result in social devaluation by others and loss of social rank (e.g., cheating, stealing) (89, 90).”
In the citing paper
“Experiences of being “disgraced, devalued, demoted, dishonored, degraded, discredited, humiliated, ridiculed, shunned, ostracized, or scorned” (Gilbert, 1997, p. 113) are signalled to us through the emotion of shame; the feeling there is something flawed, bad or worthless about us (Gilbert, 1989).”
From Is Shame Hallucinogenic? (2017) · cites this paper as Gilbert, 1997
In the citing paper
“Furthermore, not only is shame itself a complex mix of cognition and affect (Gilbert, 1997)”
From Is Shame Hallucinogenic? (2017) · cites this paper as Gilbert, 1997
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Items 501–541 of 541
石津, 憲., Ohtsuki, T., & Shimoda, Y. (2025) · Current Psychology · doi:10.1007/s12144-025-08764-1 · Cited by 1
“Although self-critical self-reflection may be culturally valued as a means of fostering personal growth or adaptive behavior (Gilbert, 1997; Gilbert et al., 2004), it is important to distinguish between constructive forms of reflection and persistent patterns of negative self-evaluation.”
Borderline personality traits influence the functional calibration of shame with social devaluation
Allaire, M., Rancourt, C.-A., Sznycer, D., Gamache, D., Théberge, D., Aouad, A., & Hétu, S. (2026) · Discover Psychology · doi:10.1007/s44202-026-00593-y
“This is in line with theories suggesting that shame is a neurocognitive system that minimizes the likelihood and costs of being devalued by others when negative information about us potentially or actually spreads into the community [13, 15–17, 23, 33, 34].”
Eaves, L., Reuber, M., & Simpson, J. (2026) · Epilepsy & Behavior · doi:10.1016/j.yebeh.2026.110957
Cross-cultural evidence that shame is a defense against reputational damage
Argaman, Y., Sznycer, D., Crusius, J., van Leeuwen, F., Ohtsubo, Y., Ishihara, H., Zhuang, J.-Y., Zhou, Q.-J., Castelain, T., NETO, F. M. A., et al. (2026) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.2526787123
“One of these mechanisms appears to defend the actor against reputational damage (3).”
Castro, M. A., Danke, K., BEVENSEE, I., Lopes, A. B. S., & Gamonal, J. A. (2026) · Salud Colectiva · doi:10.18294/sc.2026.5911
“De ese modo, podemos entender la vergüenza como una emoción social compleja y autorreferida, que puede desencadenar comportamientos de evitación, retrai-miento o agresividad y estigmatización (38,39) .”
Ma, Y., & Li, J. (2026) · Journal of Business and Psychology · doi:10.1007/s10869-026-10119-x · Cited by 1
Alimu, Y., Wang, T. Y., Chen, J., & Jiang, J. (2026) · Crime & Delinquency · doi:10.1177/00111287261445053
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c3
Contrasting English and Polish Emotion Clusters
Lewandowska‐Tomaszczyk, B., & Wilson, P. A. (2026) · Human cognitive processing · doi:10.1075/hcp.80
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c1
(2026) · Human cognitive processing · doi:10.1075/hcp.80.index
Lewandowska‐Tomaszczyk, B., & Wilson, P. A. (2026) · Human cognitive processing · doi:10.1075/hcp.80.c2
Appendix 5. GRID features characterised by the arousal dimension
(2026) · Human cognitive processing · doi:10.1075/hcp.80.app5
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c13
(2026) · Human cognitive processing · doi:10.1075/hcp.80.ack
(2026) · Human cognitive processing · doi:10.1075/hcp.80.app1
Compassion, sympathy and empathy
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c5
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c7
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c6
(2026) · Human cognitive processing · doi:10.1075/hcp.80.intro
Shame, guilt, embarrassment and humiliation
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c11
Research methodology and materials
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c4
Appendix 6. GRID features characterised by the novelty dimension
(2026) · Human cognitive processing · doi:10.1075/hcp.80.app6
(2026) · Human cognitive processing · doi:10.1075/hcp.80.pre
Appendix 3. GRID features characterised by the valence dimension
(2026) · Human cognitive processing · doi:10.1075/hcp.80.app3
Appendix 4. GRID features characterised by the power dimension
(2026) · Human cognitive processing · doi:10.1075/hcp.80.app4
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c10
(2026) · Human cognitive processing · doi:10.1075/hcp.80.toc
(2026) · Human cognitive processing · doi:10.1075/hcp.80.app2
Love, Happiness, Joy, Contentment and Ecstasy
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c12
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c8
(2026) · Human cognitive processing · doi:10.1075/hcp.80.c9
(2026) · Human cognitive processing · doi:10.1075/hcp.80.prelim
(2026) · Human cognitive processing · doi:10.1075/hcp.80.refs
Devaluation, power, and resistance: The experience of humiliation among Dalits in India
Jogdand, Y., & Reicher, S. D. (2026) · Political Psychology · doi:10.1111/pops.70175
“Moreover, if it is such a mixture, does the combination give rise to something unique with its own phenomenological, semantic and conceptual profile (Elison & Harter, 2007; Gilbert, 1997; Klein, 1991)?”
The Role of Human Evolved Emotional Regulation Systems in Psychotherapy with Focus on Compassion
Gilbert, P. (2026) · Springer eBooks · doi:10.1007/978-3-032-27009-2_2
Self-citationGoddard, J. (2014) · Figshare
Galsworthy‐Francis, L. (2012) · OpenGrey (Institut de l'Information Scientifique et Technique)
Gilbert (2000) · doi:10.1002/1099-0879(200007)7:3
Self-citation
Metadata
- Authors
- Gilbert, P.
- Affiliations
- University of Derby (GB)
- Corresponding author
- Gilbert, Paul
- ORCID
- Gilbert, Paul
- Venue
- British Journal of Medical Psychology
- Publisher
- Wiley
- Published
- 1997-06
- Volume
- 70
- Issue
- 2
- Pages
- 113-147
- ISSN
- 0007-1129 (ISSN-L)
- OpenAlex
- W1981058655
- Cited by
- 539
- References
- 0
- Citations by year
- 2026: 41 · 2025: 20 · 2024: 23 · 2023: 29 · 2022: 23 · 2021: 29 · 2020: 21 · 2019: 29 · 2018: 30 · 2017: 26 · 2016: 26 · 2015: 22 · 2014: 30 · 2013: 18 · 2012: 27
- FWCI
- 9.25
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Journal of Medical Psychology (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Emotions and Moral Behavior
- Social Sciences › Psychology › Clinical Psychology › Psychoanalysis and Psychopathology Research
- Social Sciences › Psychology › Social Psychology › Forgiveness and Related Behaviors
- Keywords
- social attractiveness, shame, humiliation, guilt, social status, social acceptance, social bonds, defense strategy, avoidance, psychotherapy, evolutionary psychology of emotion
- MeSH terms
- Attention, Mental Disorders, Guilt, Humans, Psychological Theory, Shame, Social Desirability
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