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Understanding digital consumers' well‐being in Asia: The moderating roles of digital natives and privacy concerns
Abstract
As digital technologies permeate our lives, the effect of digital device use on well‐being has become a hot‐button issue. In this research, we focus on digital usage and digital shopping via online and mobile devices and investigate their relationships with well‐being using a public data from South Korea. Overall, online usage and online shopping increase well‐being, whereas mobile usage and mobile shopping decrease it. Interestingly, these relationships are complex and idiosyncratic as including digital natives and privacy concerns as moderators provides varied results. Among digital natives, the positive effect of online usage on well‐being decreases whereas the negative effects of mobile usage and mobile shopping on well‐being increase. Furthermore, privacy concerns weaken the effects of mobile usage and online shopping on well‐being.
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From Fear of missing out, social media influencers, and the social, psychological and financial wellbeing of young consumers (2025) · cites this paper as [81]
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Sorted by citations
The effect of digital finance on Residents' happiness: the case of mobile payments in China
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The impact of offline store presence on digital sales: The moderating role of product functionality
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Self-citation
Metadata
- Authors
- Kwak, Y., Kim, J., Kim, Y., & Choi, J.
- Affiliations
- Yonsei University (KR)
- National Sun Yat-sen University (TW)
- Ulsan National Institute of Science and Technology (KR)
- Corresponding author
- Kim, Jeeyeon
- Venue
- Journal of Consumer Affairs
- Publisher
- Wiley
- Published
- 2021-06-14
- Volume
- 55
- Issue
- 4
- Pages
- 1274-1291
- ISSN
- 0022-0078 (ISSN-L)
- 1745-6606
- OpenAlex
- W3167815698
- Cited by
- 14
- References
- 0
- Citations by year
- 2025: 6 · 2024: 6 · 2023: 1 · 2022: 1
- FWCI
- 2.77
- Type
- journal article
- Language
- en
- Update notices
- erratum (2022-06-22)
- Open access
- closed
- Locations
- Journal of Consumer Affairs (publishedVersion)
- Scholarworks@UNIST (Ulsan National Institute of Science and Technology) (submittedVersion)
- Funders
- Ministry of Science and Technology, Taiwan (MOST 109‐2410‐H‐110‐049 ‐)
- National Research Foundation of Korea (NRF‐2020S1A3A2A02093277)
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- digital natives, privacy concerns, online shopping, mobile shopping, digital device use, moderating effect, South Korea
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- Kwak, Y., Kim, J., Kim, Y., & Choi, J. (2021). Understanding digital consumers' well‐being in Asia: The moderating roles of digital natives and privacy concerns. Journal of Consumer Affairs. https://doi.org/10.1111/joca.12389
