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Accelerating innovation: Some lessons from the pandemic

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Cooper, Robert G.·2021·Journal of Product Innovation Management

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Abstract

The Pandemic taught us that accelerated new‐product development is more important than ever, and provided examples of firms developing breakthrough products in record time. Five approaches to accelerated development are outlined here: The first two deal with adequately resourcing new‐product projects, namely the use of focused teams; and effective portfolio management to prioritize projects and reallocate resources. Newer digital tools are outlined that speed new‐products developments. Finally, two development methods are described that move development projects faster: Lean development and Agile development. Accelerated development also has hidden costs: undertaking less innovative projects and cutting too many corners. Although important, the topic is under‐researched, and the limited research has yielded inconclusive results about acceleration's expected benefits.

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Authors: Cooper, R. G.
Affiliations: Pennsylvania State University (US)
Corresponding author: Cooper, Robert G.
ORCID: Cooper, Robert G.
Venue: Journal of Product Innovation Management
Publisher: Wiley
Published: 2021-03
Volume: 38
Issue: 2
Pages: 221-232
ISSN: 0737-6782 (ISSN-L)
1540-5885
DOI: 10.1111/jpim.12565
PMC: PMC8014561
OpenAlex: W3128221577
Cited by: 116
References: 23
Citations by year: 2026: 12 · 2025: 20 · 2024: 19 · 2023: 37 · 2022: 20 · 2021: 8
FWCI: 17.97
Type: journal article
Language: en
Open access: hybrid
doi.org
Licence: public-domain
onlinelibrary.wiley.com/termsAndConditions#vor (vor, 52 d)
Locations: Journal of Product Innovation Management (publishedVersion, public-domain)
PubMed Central (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
Keywords: COVID-19 pandemic, project portfolio management, resource allocation, digital tools, lean product development, agile software development, innovation costs

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