The DOI matches its Crossref record; 23 of the 23 references it cites were found in a registry or an index.
Accelerating innovation: Some lessons from the pandemic
Open accessAbstract
The Pandemic taught us that accelerated new‐product development is more important than ever, and provided examples of firms developing breakthrough products in record time. Five approaches to accelerated development are outlined here: The first two deal with adequately resourcing new‐product projects, namely the use of focused teams; and effective portfolio management to prioritize projects and reallocate resources. Newer digital tools are outlined that speed new‐products developments. Finally, two development methods are described that move development projects faster: Lean development and Agile development. Accelerated development also has hidden costs: undertaking less innovative projects and cutting too many corners. Although important, the topic is under‐researched, and the limited research has yielded inconclusive results about acceleration's expected benefits.
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“that also require the absorption and implementation of appropriate innovation capabilities (Cooper, 2021; Makarius et al., 2020).”
From Artificial intelligence in innovation management: A review of innovation capabilities and a taxonomy of AI applications (2025) · cites this paper as Cooper, 2021
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Cites
Manifesto for agile software development
Beck, K., Beedle, M., van Bennekum, A., Cockburn, A., Cunningham, W., Fowler, M., & Thomas, D. A. (2001) · Cited by 4,284
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Cooper, R. G. (2018) · Industrial Marketing Management · doi:10.1016/j.indmarman.2018.07.005 · Cited by 597
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The Agile–Stage‐Gate Hybrid Model: A Promising New Approach and a New Research Opportunity
Cooper, R. G., & Sommer, A. F. (2016) · Journal of Product Innovation Management · doi:10.1111/jpim.12314 · Cited by 374
Self-citationThe Hidden Costs of Accelerated Product Development
Crawford, C. M. (1992) · Journal of Product Innovation Management · doi:10.1016/0737-6782(92)90029-c · Cited by 319
The Impacts of Speed-to-Market on New Product Success: The Moderating Effects of Uncertainty
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Self-citation
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Cited by
Sorted by citations
Gama, F., & Magistretti, S. (2025) · Journal of Product Innovation Management · doi:10.1111/jpim.12698 · Cited by 388
Artificial intelligence and innovation capability: A dynamic capabilities perspective
Gao, Y., Liu, S., & Yang, L. (2025) · International Review of Economics & Finance · doi:10.1016/j.iref.2025.103923 · Cited by 177
Fueling innovation management research: Future directions and five forward‐looking paths
Spanjol, J., Noble, C. H., Baer, M., Bogers, M. L. A. M., Bohlmann, J. D., Bouncken, R. B., Bstieler, L., Luca, L. M. D., Garcia, R., Gemser, G., et al. (2024) · Journal of Product Innovation Management · doi:10.1111/jpim.12754 · Cited by 99
Enhancing innovation via the digital twin
Fukawa, N., & Rindfleisch, A. (2023) · Journal of Product Innovation Management · doi:10.1111/jpim.12655 · Cited by 85
Denicolai, S., & Previtali, P. (2022) · Technovation · doi:10.1016/j.technovation.2022.102555 · Cited by 67
Metadata
- Authors
- Cooper, R. G.
- Affiliations
- Pennsylvania State University (US)
- Corresponding author
- Cooper, Robert G.
- ORCID
- Cooper, Robert G.
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 2021-03
- Volume
- 38
- Issue
- 2
- Pages
- 221-232
- ISSN
- 0737-6782 (ISSN-L)
- 1540-5885
- PMC
- PMC8014561
- OpenAlex
- W3128221577
- Cited by
- 116
- References
- 23
- Citations by year
- 2026: 12 · 2025: 20 · 2024: 19 · 2023: 37 · 2022: 20 · 2021: 8
- FWCI
- 17.97
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Journal of Product Innovation Management (publishedVersion, public-domain)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- COVID-19 pandemic, project portfolio management, resource allocation, digital tools, lean product development, agile software development, innovation costs
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