Googling Politics: How Offloading Affects Voting and Political Knowledge
Abstract
Studies suggest that individuals are less likely to process information they can easily look up. Instead of committing information to memory, they rely on the Internet to store information for them—a phenomenon known as “offloading.” We examine the effects of offloading on political knowledge and voting behavior. Using data from a 10‐wave panel experiment designed to study information processing in two distinct information environments, we demonstrate that people whose environment is conducive to offloading learn more during an election campaign than individuals whose information environment is not conducive to offloading, even though they look at less information during the campaign. Individuals in the offloading condition also make better vote choices despite examining less information. These results suggest that offloading reduces cognitive load, thereby freeing up processing space in working memory, which can increase learning of information that is accessed, and improve decision‐making.
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Multiple articles found that engagement with digital media increased political knowledge and that engagement with political content on social media increased political interest among adolescents.
“Multiple articles found that engagement with digital media increased political knowledge67,70,72,74 and that engagement with political content on social media increased political interest among adolescents111.”
From A systematic review of worldwide causal and correlational evidence on digital media and democracy (2022) · cites this paper as [74]
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- Authors
- Kleinberg, M. S., & Lau, R. R.
- Affiliations
- University of Massachusetts Lowell (US)
- Rutgers, The State University of New Jersey (US)
- Corresponding author
- Kleinberg, Mona S.
- Venue
- Political Psychology
- Publisher
- Wiley
- Published
- 2020-09-29
- Volume
- 42
- Issue
- 1
- Pages
- 93-110
- ISSN
- 0162-895X (ISSN-L)
- 1467-9221
- OpenAlex
- W3089487765
- Cited by
- 12
- References
- 47
- Citations by year
- 2026: 3 · 2025: 2 · 2023: 4 · 2022: 2 · 2021: 1
- FWCI
- 6.04
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Political Psychology (publishedVersion)
- Topics
- Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- offloading, political knowledge, voting behavior, information processing, working memory, cognitive load, political campaigns, information environment, online information access, political learning
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