Improving Design Preference Prediction Accuracy Using Feature Learning
Abstract
Quantitative preference models are used to predict customer choices among design alternatives by collecting prior purchase data or survey answers. This paper examines how to improve the prediction accuracy of such models without collecting more data or changing the model. We propose to use features as an intermediary between the original customer-linked design variables and the preference model, transforming the original variables into a feature representation that captures the underlying design preference task more effectively. We apply this idea to automobile purchase decisions using three feature learning methods (principal component analysis (PCA), low rank and sparse matrix decomposition (LSD), and exponential sparse restricted Boltzmann machine (RBM)) and show that the use of features offers improvement in prediction accuracy using over 1 million real passenger vehicle purchase data. We then show that the interpretation and visualization of these feature representations may be used to help augment data-driven design decisions.
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ML plays a role in studying consumer preferences in vehicle markets.
“Encouraging drivers to adopt more efficient vehicles is also a priority; while we do not focus on this here, ML plays a role in studying consumer preferences in vehicle markets [103].”
From Tackling climate change with machine learning (2023) · cites this paper as [103]
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Tackling climate change with machine learning
Rolnick, D., Donti, P. L., Kaack, L. H., Kochanski, K., Lacoste, A., Sankaran, K., Ross, A. S., Milojevic-Dupont, N., Jaques, N., Waldman-Brown, A., et al. (2023) · ACM Computing Surveys · doi:10.1145/3485128 · Cited by 336 · see citing works
- Authors
- Burnap, A., Pan, Y., Liu, Y., Ren, Y., Lee, H., Gonzalez, R., & Papalambros, P. Y.
- Affiliations
- University of Michigan (US)
- Arizona State University (US)
- Corresponding author
- Burnap, Alex
- Pan, Yanxin
- Liu, Ye
- Ren, Yi
- Lee, Honglak
- Gonzalez, Richard
- Papalambros, Panos Y.
- Venue
- Journal of Mechanical Design
- Publisher
- ASME International
- Published
- 2016-05-18
- Volume
- 138
- Issue
- 7
- ISSN
- 0161-8458 (ISSN-L)
- 1050-0472
- 1528-9001
- OpenAlex
- W2336137070
- Cited by
- 42
- References
- 52
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 3 · 2023: 2 · 2022: 8 · 2021: 4 · 2020: 4 · 2019: 6 · 2018: 4 · 2017: 4 · 2016: 3
- FWCI
- 11.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Mechanical Design (publishedVersion)
- Funders
- National Science Foundation (CMMI-1266184)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
- Social Sciences › Psychology › Social Psychology › Color perception and design
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Keywords
- representation learning, consumer choice, principal component analysis, feature representation, data-driven design
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