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Cited by 511

The DOI matches its Crossref record; 28 of the 28 references it cites were found in a registry or an index.

Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport

Gladden, James M., Funk, Daniel C.·2002·Journal of Sport Management
DOI 10.1123/jsm.16.1.54
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Abstract

This study broadens the understanding of brand management in sport by creating the Team Association Model, a scale that identifies dimensions of brand associations, a major contributor to the creation of brand equity. Utilizing Keller’s (1993) theoretical framework of consumer-based brand equity, a thorough review of the sport literature was conducted which identified 16 potential dimensions. These 16 dimensions are derived with reference to Keller’s categorization of brand associations into ATTRIBUTE (success, head coach, star player, management, stadium, logo design, product delivery, and tradition), BENEFIT (identification, nostalgia, pride in place, escape, and peer group acceptance), and ATTITUDE (importance, knowledge, and affect). In order to evaluate the applicability of each potential dimension, a scale is developed, pre-tested, and tested on a national sample of sport consumers. Results of the confirmatory factor analysis of provided support for this paper’s theoretical notion that 16 distinct constructs underlie brand associations in sports.

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Metadata

Authors
Gladden, J. M., & Funk, D. C.
Venue
Journal of Sport Management
Publisher
Human Kinetics
Published
2002-01
Volume
16
Issue
1
Pages
54-81
ISSN
  • 0888-4773 (ISSN-L)
  • 1543-270X
DOI
10.1123/jsm.16.1.54
OpenAlex
W2168674393
Cited by
511
References
28
FWCI
23.65
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport. https://app.cochat.ai/papers/10.1123/jsm.16.1.54
The paper
Gladden, J. M., & Funk, D. C. (2002). Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport. Journal of Sport Management. https://doi.org/10.1123/jsm.16.1.54

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.