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Cited by 1,169

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Washing Away Your Sins: Threatened Morality and Physical Cleansing

Zhong, Chen-Bo, Liljenquist, Katie·2006·Science

Abstract

Physical cleansing has been a focal element in religious ceremonies for thousands of years. The prevalence of this practice suggests a psychological association between bodily purity and moral purity. In three studies, we explored what we call the “Macbeth effect”—that is, a threat to one's moral purity induces the need to cleanse oneself. This effect revealed itself through an increased mental accessibility of cleansing-related concepts, a greater desire for cleansing products, and a greater likelihood of taking antiseptic wipes. Furthermore, we showed that physical cleansing alleviates the upsetting consequences of unethical behavior and reduces threats to one's moral self-image. Daily hygiene routines such as washing hands, as simple and benign as they might seem, can deliver a powerful antidote to threatened morality, enabling people to truly wash away their sins.

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Metadata

Authors
Zhong, C.-B., & Liljenquist, K.
Venue
Science
Published
2006-09-08
Volume
313
Issue
5792
Pages
1451-1452
ISSN
  • 0036-8075 (ISSN-L)
  • 1095-9203
OpenAlex
W2145199837
Cited by
1,169
References
2
FWCI
9.67
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Washing Away Your Sins: Threatened Morality and Physical Cleansing. https://app.cochat.ai/papers/10.1126/science.1130726
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Zhong, C.-B., & Liljenquist, K. (2006). Washing Away Your Sins: Threatened Morality and Physical Cleansing. Science. https://doi.org/10.1126/science.1130726

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.