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Three Cognitive Markers of Unconscious Semantic Activation
Abstract
A "response window" technique is described and used to reliably demonstrate unconscious activation of meaning by subliminal (visually masked) words. Visually masked prime words were shown to influence judged meaning of following target words. This priming-effect marker was used to identify two additional markers of unconscious semantic activation: (i) the activation is very short-lived (the target word must occur within about 100 milliseconds of the subliminal prime); and (ii) unlike supraliminal prime-target pairs, a subliminal pair leaves no memory trace that can be observed in response to the next prime-target pair. Thus, unconscious semantic activation is shown to be a readily reproducible phenomenon but also very limited in the duration of its effect.
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Cites
Broadbent, D. E. (1958) · doi:10.1037/10037-000 · Cited by 4,337
The information available in brief visual presentations
Sperling, G. (1960) · Psychological Monographs: General and Applied · doi:10.1037/h0093759 · Cited by 4,042
Cited by
Experimental and theoretical approaches to conscious processing
Dehaene, S., & Changeux, J.-P. (2011) · Neuron · doi:10.1016/j.neuron.2011.03.018 · Cited by 2,573
Towards a cognitive neuroscience of consciousness: basic evidence and a workspace framework
Dehaene, S. (2001) · Cognition · doi:10.1016/s0010-0277(00)00123-2 · Cited by 2,498
Whalen, P. J., Rauch, S. L., Etcoff, N. L., McInerney, S. C., Lee, M. B., & Jenike, M. A. (1998) · The Journal of Neuroscience · doi:10.1523/jneurosci.18-01-00411.1998 · Cited by 2,205
Cerebral mechanisms of word masking and unconscious repetition priming
Dehaene, S., Naccache, L., Cohen, L., Bihan, D. L., Mangin, J.-F., Poline, J.-B., & Rivière, D. (2001) · Nature Neuroscience · doi:10.1038/89551 · Cited by 1,305
Levels of processing during non-conscious perception: a critical review of visual masking
Kouider, S., & Dehaene, S. (2007) · Philosophical Transactions of the Royal Society B: Biological Sciences · doi:10.1098/rstb.2007.2093 · Cited by 835
Metadata
- Authors
- Greenwald, A. G., Draine, S. C., & Abrams, R. L.
- Venue
- Science
- Published
- 1996-09-20
- Volume
- 273
- Issue
- 5282
- Pages
- 1699-1702
- ISSN
- 0036-8075 (ISSN-L)
- 1095-9203
- OpenAlex
- W2074538830
- Cited by
- 682
- References
- 2
- FWCI
- 4.80
- Type
- journal article
- Language
- en
- Open access
- closed
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