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Financial incentives for physical activity in adults: systematic review and meta-analysis
Abstract
Objective: The use of financial incentives to promote physical activity (PA) has grown in popularity due in part to technological advances that make it easier to track and reward PA. The purpose of this study was to update the evidence on the effects of incentives on PA in adults. Data sources: Medline, PubMed, Embase, PsychINFO, CCTR, CINAHL and COCH. Eligibility criteria: Randomised controlled trials (RCT) published between 2012 and May 2018 examining the impact of incentives on PA. Design: A simple count of studies with positive and null effects (‘vote counting’) was conducted. Random-effects meta-analyses were also undertaken for studies reporting steps per day for intervention and post-intervention periods. Results: 23 studies involving 6074 participants were included (64.42% female, mean age = 41.20 years). 20 out of 22 studies reported positive intervention effects and four out of 18 reported post-intervention (after incentives withdrawn) benefits. Among the 12 of 23 studies included in the meta-analysis, incentives were associated with increased mean daily step counts during the intervention period (pooled mean difference (MD), 607.1; 95% CI: 422.1 to 792.1). Among the nine of 12 studies with post-intervention daily step count data incentives were associated with increased mean daily step counts (pooled MD, 513.8; 95% CI:312.7 to 714.9). Conclusion: Demonstrating rising interest in financial incentives, 23 RCTs were identified. Modest incentives ($1.40 US/day) increased PA for interventions of short and long durations and after incentives were removed, though post-intervention ‘vote counting’ and pooled results did not align. Nonetheless, and contrary to what has been previously reported, these findings suggest a short-term incentive ‘dose’ may promote sustained PA.
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“Indeed, previous randomized studies have reported significant positive effects of financial incentives on physical activity (17).”
From Which Components of a Smartphone Walking App Help Users to Reach Personalized Step Goals? Results From an Optimization Trial (2020) · cites this paper as [17]
In the citing paper
“We chose the amount of CHF 1 per day because the lowest incentive value that has produced significant changes in physical activity in previous studies is around US$ 1 per day (≈ CHF 1 per day) (17).”
From Which Components of a Smartphone Walking App Help Users to Reach Personalized Step Goals? Results From an Optimization Trial (2020) · cites this paper as [17]
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“Furthermore, the research team explored evidence on past financial-incentive PA interventions and the type of PA to incentivize (ie, daily steps, MVPA, or leisure-time PA) to complement the M-PAC framework as a means of increasing the outcome expectation of performance [35,36].”
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“The study’s purpose was to clarify: (1) whether the average number of steps increased from the preparticipation period to 18 months after the program commencement; and (2) whether such increases were influenced by the financial incentives.”
BackgroundTang, Y., Gierc, M. S. H., La, H., Kim, J., Liu, S., Lam, R. W. M., Puterman, E. M., & Faulkner, G. (2025) · Digital Health · doi:10.1177/20552076251317756 · Cited by 5
Self-citationBoonmanunt, S. W., Pattanaprateep, O., Ongphiphadhanakul, B., McKay, G. J., Attia, J., & Thakkinstian, A. (2020) · BMJ Open · doi:10.1136/bmjopen-2020-046035 · Cited by 5
Digital and innovative tools for better health and productivity at the workplace
Vazquez-Venegas, P. I., Devaux, M., Aihara, H., & Cecchini, M. (2024) · OECD health working papers · doi:10.1787/2ce05eb6-en · Cited by 10
de Buisonjé, D. R., Reijnders, T., Rodrigues, T. C., Santhanam, P., Kowatsch, T., Breeman, L. D., Janssen, V. R., Kraaijenhagen, R. A., Kemps, H., & Evers, A. W. M. (2023) · Psychology of sport and exercise · doi:10.1016/j.psychsport.2023.102532 · Cited by 3
“We used tailoring of step goals because individualized and realistic goals should increase intervention effectiveness (Mitchell et al., 2019).”
BackgroundMethodResultInfluentialBerardi, V., Phillips, C. B., McEntee, M. L., Stecher, C. D., Todd, M. W., & Adams, M. A. (2024) · Annals of Behavioral Medicine · doi:10.1093/abm/kaae009 · Cited by 4
Virtual active sports: identifying main barriers and facilitators for casual fitness fans
Evsikov, E., Hristova, V., Vlaev, I., & Karabeliova, S. (2024) · International Journal of Sports Marketing and Sponsorship · doi:10.1108/ijsms-10-2023-0213 · Cited by 3
Sanders, J. P., Daley, A., Esliger, D., Roalfe, A. K., Colda, A., Turner, J., Hajdu, S., Potter, A., Humayun, M. A., Spiliotis, I., et al. (2024) · Trials · doi:10.1186/s13063-024-08513-y · Cited by 2
“This value of reward is based on previous research which has suggested that modest incentives of (approximately £1 a day) can increase physical activity for interventions in the short and long term [37].”
InfluentialKanai, M., Onozato, N., Fujisawa, Y., Hamatani, T., Tateyama, K., Miki, T., Toda, T., Sugawara, T., & Hagiwara, Y. (2025) · Preventive Medicine · doi:10.1016/j.ypmed.2025.108327 · Cited by 3
Effectiveness of Financial Incentives for Health Behavior Change: A Narrative Review and Analysis
Glanz, K., Thirumurthy, H., & D'cruze, N. A. (2025) · Annual Review of Public Health · doi:10.1146/annurev-publhealth-081624-060027 · Cited by 4
Lee, C., & Chung, K. (2022) · INQUIRY The Journal of Health Care Organization Provision and Financing · doi:10.1177/00469580221091398 · Cited by 3
“55 Such differences in cost indicate that lottery incentives are a cost-efficient strategy suitable for mHealth, the goal of which is to provide effective intervention to multiple users at a low cost.”
BackgroundZhang, Z., Zhang, J., Zhang, J., & Zhang, J. (2022) · JUSTC · doi:10.52396/justc-2022-0062 · Cited by 3
Choi, W., & Lee, U. (2022) · JMIR mhealth and uhealth · doi:10.2196/41660 · Cited by 3
“For example, socioeconomic status probably contributes to incentive effectiveness [30,31].”
InfluentialWhat moves truck drivers? A person-centered perspective on workplace physical activity promotion
Gawlik, A., Haberstock, S., Beckert, J., & Zepp, C. (2024) · International Journal of Occupational Safety and Ergonomics · doi:10.1080/10803548.2024.2315898 · Cited by 3
“Providing financial resources might thus represent a door-way to engagement in PA. Generally, there is a rising interest in financial incentives for PA, and it has been shown that they can sustainably increase PA levels, even after the incentives are removed [64].”
BackgroundEffect of Group Contingency Type on Walking: Comparisons of Effectiveness and Cost Efficiency
Kim, H., Lee, C., Lee, S., & Chung, K. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.655663 · Cited by 5
Foley, B. C., Turner, N., Owen, K., Cushway, D., Nguyen, J., & Reece, L. J. (2023) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph20054081 · Cited by 3
“Most financial incentives have been studied among adult populations, finding that even short-term financial incentives can lead to long-term increases in physical activity [20].”
BackgroundAlexander, A. C., Businelle, M. S., Cheney, M. K., Cohn, A. M., McNeill, L. H., Short, K. R., Frank-Pearce, S. G., Bradley, D., Estrada, K., Flores, I., et al. (2024) · JMIR Research Protocols · doi:10.2196/69771 · Cited by 2
“In addition to evidence-based tobacco cessation treatment [66], HealthyCells will incentivize daily smoking abstinence, while an enhanced version of the intervention, HealthyCells+, will also include incentives for meeting physical activity goals [36,67].”
Lipman, S. A., de Buisonjé, D. R., & van der Swaluw, K. (2026) · The European Journal of Health Economics · doi:10.1007/s10198-025-01893-1 · Cited by 3
“…reviews and meta-analytic studies, for example, show that financial incentives may be a prom - ising intervention for promoting healthier diets in adults [4–6] and children [7, 8], encouraging smoking cessation [9], particularly during pregnancy [10], and to stimulate physical activity [4, 11, 12].”
Salmani, B., Hiemstra, M. S., Harry Prapavessis, A., Vanderloo, L. M., & Mitchell, M. (2026) · JMIR Formative Research · doi:10.2196/85484 · Cited by 3
“For example, in a review of RCTs examining PA incentives, Mitchell et al [14] found that FI, worth on average about US $1.50 per day, produced short-term (ie, 6 mo), long-term (ie, ≥6 mo), and follow-up (ie, after incentive withdrawal) effects.”
InfluentialSelf-citationSmall Monetary Incentives Lead to Greater Adherence in a Weight Loss Program
Shetty, A., Yang, Q., Pendergast, J., LEVERSON, G. E., Shaw, R. J., Voils, C. I., & Gavin, K. L. (2023) · American Journal of Health Promotion · doi:10.1177/08901171231213160 · Cited by 2
Free bus fares, bus use and physical activity: An exploratory cross‐sectional study
Sharman, M. J., Stanesby, O., Jose, K., Greaves, S. P., & Cleland, V. J. (2024) · Health Promotion Journal of Australia · doi:10.1002/hpja.881 · Cited by 2
Hayashi, K., Imai, H., Oikawa, I., Ishihara, Y., Wakuda, H., Miura, I., Uenohara, S., Kuwae, A., Kai, M., Furuya, K., et al. (2024) · JMIR Formative Research · doi:10.2196/56376 · Cited by 4
“Furthermore, several studies have investigated the effectiveness of different financial structures, such as gain frame incentives, loss frame incentives, and lottery incentives [14].”
BackgroundLongo, A., Mitchell, E., Markandya, A., & Galarraga, I. (2021) · Medical Decision Making · doi:10.1177/0272989x211011606 · Cited by 2
Rovniak, L. S., Adams, M. A., Sciamanna, C., Kong, L., Sullivan, N., Costalas, S., Bopp, M., & Kuzmik, A. (2020) · JMIR Research Protocols · doi:10.2196/16275 · Cited by 2
A behavioral science framework to address latent demand in mental healthcare
Rondina, R., Quan, C., Duke, K. E., & Soman, D. (2022) · Nature Medicine · doi:10.1038/s41591-022-01782-7 · Cited by 1
Mohebbi, D., Ogurtsova, K., Dyczmons, J., Dintsios, M., Kairies‐Schwarz, N., Jung, C., & Icks, A. (2024) · BMJ Open Sport & Exercise Medicine · doi:10.1136/bmjsem-2024-001896 · Cited by 1
“39 While the monetary incentive group returned to baseline PA after the 24-week intervention (as the financial contributions were not paid any longer), the social incentive group was assumed to achieve the mean PA of the previous intervention weeks.”
BackgroundUnderstanding the “how” and “why”: A mixed methods process evaluation for the PRO-HIIT intervention
Liu, Y., Barker, A. R., Li, M., Adlam, A., Duncombe, S. L., Agbaje, A. O., Gu, Y., Zhou, H., & Williams, C. A. (2026) · PLoS ONE · doi:10.1371/journal.pone.0352772 · Cited by 1
“The teachers believed that incentives provide only short-term motivation and concerned about relying on extrinsic rewards to influence students’ motivation for PA participation, an proposition similar to that of Mitchell et al. [42].”
Finkelstein, E. A., Chow, M. T. N., & Gandhi, M. (2024) · Frontiers in Public Health · doi:10.3389/fpubh.2024.1354814 · Cited by 1
“As shown in several studies, if the incentives are large enough, they will induce greater levels of activity (6–10).”
BackgroundIizuka, G., Tsuji, T., Ide, K., & Kondo, K. (2024) · Preventive Medicine · doi:10.1016/j.ypmed.2024.108125 · Cited by 1
Mechanism Design for Personalized Policy: A Field Experiment Incentivizing Exercise
Dizon-Ross, R., & Zucker, A. (2025) · Econometrica · doi:10.3386/w33624 · Cited by 2
“Second, evidence identifies a realistic daily goal as a key component of effective physical activity incentives (Mitchell et al., 2020), as it may improve the perfor-2 For a given net cost function, the cost-minimizing step target and linear-after-step-target contracts pay the same amount to…”
Joo, J., Lee, M., Yoon, J., Cho, H., Warrier, G., Thrul, J., & Cho, J. (2025) · JMIR mhealth and uhealth · doi:10.2196/66227 · Cited by 1
Can We Trust Green Apps? Mapping out 14 Trustworthiness Indicators
Lawson, B. T., Coulentianos, M. J., & Mitchell, O. (2025) · Sustainability · doi:10.3390/su17146444 · Cited by 1
Vicioso, M. P. F.-F., Sbert, P. R., Ramírez‐Manent, J. I., López‐González, Á. A., Fernández, J. L. D. B., & Herrero, M. T. V. (2025) · Nutrients · doi:10.3390/nu17152420 · Cited by 5
Physical activity adherence: Worldwide trends, barriers and facilitators and tools to improve it
Harkin, K., Pascal, B. M., Irvine, S., Tangalakis, K., & Apostolopoulos, V. (2022) · Elsevier eBooks · doi:10.1016/b978-0-323-89843-0.00015-5 · Cited by 1
Metadata
- Authors
- Mitchell, M. S., Orstad, S. L., Biswas, A., Oh, P. I., Jay, M., Pakosh, M. T., & Faulkner, G.
- Affiliations
- Western University (CA)
- New York University (US)
- Institute for Work & Health (CA)
- University Health Network (CA)
- University of British Columbia (CA)
- Corresponding author
- Mitchell, Marc S
- ORCID
- Venue
- British Journal of Sports Medicine
- Publisher
- BMJ
- Published
- 2019-05-15
- Volume
- 54
- Issue
- 21
- Pages
- 1259-1268
- ISSN
- 0306-3674 (ISSN-L)
- 1473-0480
- OpenAlex
- W2945344227
- Semantic Scholar
- bfe04d845af60ca550cb3e4a4a1c234ec34621b8
- Cited by
- 143
- References
- 72
- Citations by year
- 2026: 6 · 2025: 17 · 2024: 29 · 2023: 20 · 2022: 31 · 2021: 28 · 2020: 10 · 2019: 2
- FWCI
- 2.16
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Journal of Sports Medicine (publishedVersion)
- PubMed (publishedVersion)
- HighWire Press Open Archive (submittedVersion)
- Funders
- Canadian Institutes of Health Research
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Physical Activity and Health
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
- Keywords
- financial incentives, physical activity promotion, step count, adults, sustained physical activity, health behavior change, wearable activity trackers
- MeSH terms
- Fitness Trackers, Adult, Health Promotion, Humans, Motivation, Time Factors, Token Economy, Health Behavior, Exercise
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