Reaching youth at the point of sale: cigarette marketing is more prevalent in stores where adolescents shop frequently
Open accessAbstract
Objective:Although numerous studies describe the quantity and nature of tobacco marketing in stores, fewer studies examine the industry’s attempts to reach youth at the point of sale. This study examines whether cigarette marketing is more prevalent in stores where adolescents shop frequently. Design, setting, and participants:Trained coders counted cigarette ads, products, and other marketing materials in a census of stores that sell tobacco in Tracy, California (n = 50). A combination of data from focus groups and in-class surveys of middle school students (n = 2125) determined which of the stores adolescents visited most frequently. Main outcome measures:Amount of marketing materials and shelf space measured separately for the three cigarette brands most popular with adolescent smokers and for other brands combined. Results:Compared to other stores in the same community, stores where adolescents shopped frequently contained almost three times more marketing materials for Marlboro, Camel, and Newport, and significantly more shelf space devoted to these brands. Conclusions:Regardless of whether tobacco companies intentionally target youth at the point of sale, these findings underscore the importance of strategies to reduce the quantity and impact of cigarette marketing materials in this venue.
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In the USA, POS that adolescents visit regularly display more tobacco advertising than POS in the same community that are less popular with youth.
“In the USA, POS that adolescents visit regularly display more tobacco advertising than POS in the same community that are less popular with youth.3”
From Moving hearts and minds: how the Big Tobacco, Tiny Targets campaign builds support for tobacco control policy (2024) · cites this paper as [3]
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The impact of tobacco promotion at the point of sale: A systematic review
Paynter, J., & Edwards, R. (2009) · Nicotine & Tobacco Research · doi:10.1093/ntr/ntn002 · Cited by 321 · see citing works
Henriksen, L., Feighery, E. C., Schleicher, N. C., Cowling, D. W., Kline, R. S., & Fortmann, S. P. (2008) · Preventive Medicine · doi:10.1016/j.ypmed.2008.04.008 · Cited by 299 · see citing works
Self-citationBrown, J. L., Parra, N., Cohen, J. E., Carmona, M. G., Hurley, M., & Rosen, D. (2024) · Tobacco Control · doi:10.1136/tc-2022-057917 · Cited by 3 · see citing works
- Authors
- Henriksen, L., Feighery, E. C., Schleicher, N. C., Haladjian, H. H., & Fortmann, S. P.
- Affiliations
- Stanford Medicine (US)
- Stanford University (US)
- Corresponding author
- Henriksen, L
- Venue
- Tobacco Control
- Publisher
- BMJ
- Published
- 2004-08-25
- Volume
- 13
- Issue
- 3
- Pages
- 315-318
- ISSN
- 0964-4563 (ISSN-L)
- 1468-3318
- PMC
- PMC1747887
- OpenAlex
- W2136214290
- Cited by
- 115
- References
- 0
- Citations by year
- 2026: 3 · 2025: 2 · 2024: 5 · 2023: 3 · 2022: 5 · 2021: 2 · 2020: 6 · 2019: 5 · 2018: 3 · 2017: 7 · 2016: 8 · 2015: 11 · 2014: 2 · 2013: 9 · 2012: 6
- FWCI
- 3.91
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Tobacco Control (publishedVersion)
- Europe PMC (PubMed Central) (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Institutes of Health (5r01ca067850-17)
- National Cancer Institute (CA-67850, R01-CA067850)
- Topics
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
- Health Sciences › Health Professions › Speech and Hearing › School Health and Nursing Education
- Keywords
- cigarette marketing, point-of-purchase marketing, youth tobacco marketing, shelf space, tobacco industry, Marlboro, camels, Newport, junior high school students, tobacco control
- MeSH terms
- Smoking Prevention, Adolescent, Advertising, Attitude to Health, California, Commerce, Health Surveys, Humans, Smoking, Tobacco Industry, Marketing
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