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Cited by 21Global Public Health Policies and EpidemiologySmoking Behavior and CessationPolitical Influence and Corporate Strategies

Through tobacco industry eyes: civil society and the FCTC process from Philip Morris and British American Tobacco's perspectives

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Gonzalez, Mariaelena, Green, Lawrence W, Glantz, Stanton A·2012·Tobacco Control
DOI 10.1136/tc.2010.041657PMC PMC3188334
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Abstract

Objective: To analyse the models Philip Morris (PM) and British American Tobacco (BAT) used internally to understand tobacco control non-governmental organizations (NGOs) and their relationship to the global tobacco control policy-making process that resulted in the Framework Convention for Tobacco Control (FCTC). Methods: Analysis of internal tobacco industry documents in the Legacy Tobacco Document Library. Results: PM contracted with Mongoven, Biscoe, and Duchin, Inc. (MBD, a consulting firm specialising in NGO surveillance) as advisors. MBD argued that because NGOs are increasingly linked to epistemic communities, NGOs could insert themselves into the global policy-making process and influence the discourse surrounding the treaty-making process. MBD advised PM to insert itself into the policy-making process, mimicking NGO behaviour. BAT's Consumer and Regulatory Affairs (CORA) department argued that global regulation emerged from the perception (by NGOs and governments) that the industry could not regulate itself, leading to BAT advocating social alignment and self-regulation to minimise the impact of the FCTC. Most efforts to block or redirect the FCTC failed. Conclusions: PM and BAT articulated a global policy-making environment in which NGOs are key, non-state stakeholders, and as a result, internationalised some of their previous national-level strategies. After both companies failed to prevent the FCTC, their strategies began to align. Multinational corporations have continued to successfully employ some of the strategies outlined in this paper at the local and national level while being formally excluded from ongoing FCTC negotiations at the global level.

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Authors
Gonzalez, M., Green, L. W., & Glantz, S. A.
Affiliations
University of California, San Francisco (US)
Corresponding author
Glantz, Stanton A
ORCID
Venue
Tobacco Control
Publisher
BMJ
Published
2011-06-02
Volume
21
Issue
4
Pages
e1-e1
ISSN
  • 0964-4563 (ISSN-L)
  • 1468-3318
DOI
10.1136/tc.2010.041657
PMC
PMC3188334
OpenAlex
W2142482235
Cited by
21
References
0
Citations by year
2026: 1 · 2025: 1 · 2021: 2 · 2020: 1 · 2018: 5 · 2017: 1 · 2015: 3 · 2014: 1 · 2013: 2 · 2012: 2
FWCI
4.10
Type
journal article
Language
en
Open access
Locations
  • Tobacco Control (publishedVersion)
  • PubMed (publishedVersion)
  • Europe PMC (PubMed Central) (acceptedVersion)
  • PubMed Central (acceptedVersion)
Funders
National Cancer Institute (CA113710, R25CA113710, R01CA087472, T32CA113710, CA 87472)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
  • Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Political Influence and Corporate Strategies
Keywords
Framework Convention on Tobacco Control, tobacco industry, Philip Morris, British American Tobacco, civil society, non-governmental organizations, epistemic communities, multinational corporations, corporate self-regulation, social alignment, global policy-making, tobacco control
MeSH terms
Smoking Prevention, Humans, International Cooperation, Organizations, Nonprofit, Policy Making, Global Health, World Health Organization, Models, Organizational, Tobacco Industry

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