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A contextual-bandit approach to personalized news article recommendation
Open accessAbstract
Personalized web services strive to adapt their services (advertisements, news articles, etc.) to individual users by making use of both content and user information. Despite a few recent advances, this problem remains challenging for at least two reasons. First, web service is featured with dynamically changing pools of content, rendering traditional collaborative filtering methods inapplicable. Second, the scale of most web services of practical interest calls for solutions that are both fast in learning and computation.
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“The problem of parameter selection has recently received considerable attention in the machine learning community in the context of multi-armed bandit problems [76], [77], [78].”
From Theory-Guided Data Science: A New Paradigm for Scientific Discovery from Data (2017) · cites this paper as [77]
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The (Marginal) Value of a Search Ad: An Online Causal Framework for Repeated Second-price Auctions
Wen, Y., Hu, Z.-H., Han, Y., Yao, Y., & Zhou, Z.-Y. (2026) · arXiv.org · doi:10.48550/arxiv.2605.01756 · Cited by 2
“We remark that this is a common practice in the linear bandit literature [LCLS10, CLRS11], and the regret bound for the consequent algorithm is typically loosen by a factor of √ d [AYPS11].”
Verma, A., Mishra, S. S., & Bhatia, N. (2026) · 2026 IEEE 4th International Conference on Device Intelligence, Computing and Communication Technologies (DICCT) · doi:10.1109/dicct69099.2026.11535967 · Cited by 2
Fan, G. F., Liu, D., & Pan, L. (2026) · CHI Conference on Human Factors in Computing Systems · doi:10.1145/3772318.3791358 · Cited by 1
Cost-Aware Query Routing in RAG: Empirical Analysis of Retrieval Depth Tradeoffs
Mishra, S. (2026) · arXiv.org · doi:10.48550/arxiv.2606.02581 · Cited by 2
“CA-RAG is conceptually related to contextual bandit formulations in which queries are contexts and bundles are actions [10], [11].”
Batched Kernelized Bandits: Refinements and Extensions
Ma, C., Chen, K.-Y., & Scarlett, J. (2026) · arXiv.org · doi:10.48550/arxiv.2603.12627 · Cited by 2
“Optimizing a black-box function with costly and noisy evaluations is a common problem, and has wide applications such as hyperparameter tuning (Snoek et al., 2012), A/B testing (Kohavi et al., 2009), recommendation systems (Li et al., 2010), and reinforcement learning (Lizotte et al., 2007).”
Bayesian Inference of Contextual Bandit Policies via Empirical Likelihood
Ouyang, J., Gong, M.-M., & Bondell, H. D. (2026) · Journal of machine learning research · doi:10.48550/arxiv.2602.10608 · Cited by 2
“Due to the introduction of context information, contextual bandits have been adopted widely in various areas, such as news article recommendation (Li et al., 2010), personalized medicine (Tewari and Murphy, 2017), design of clinical trials (Villar and Rosenberger, 2018), and advertisement…”
Kim, S., Lee, J., & Yun, S.-Y. (2026) · arXiv (Cornell University) · doi:10.48550/arxiv.2602.10971 · Cited by 2
“Stochastic contextual bandits provide a mathematical framework for sequential decision making under uncertainty, with applications ranging from personalized recommendation systems (Li et al., 2010; Qin et al., 2014) to adaptive clinical trials (Durand et al., 2018; Villar et al., 2015).”
Lodh, E., Majumder, S., Chowdhury, T., & De, M. (2026) · bioRxiv · doi:10.1007/s10822-026-00823-4 · Cited by 2
“In healthcare and related domains, offline contextual bandits have been used to model decision-making under uncertainty, where the objective is to optimize top-𝑘 utility rather than predictive accuracy [27], [33].”
Symphony-Coord: Adaptive Routing for Multi-Agent LLM SystemsPreprint
Guan, Z., Cao, H., Zhong, M., Yang, E., Liu, G., Yang, E., Ai, L., Ni, Y., & Shi, B. (2026) · arXiv (Cornell University) · doi:10.48550/arxiv.2602.00966 · Cited by 7
“Based on this idea, we propose Symphony-Coord, a decentralized multi-agent framework that models agent selection as an online contextual bandit problem [Li et al., 2010, Lattimore and Szepesvári, 2020].”
InfluentialA Component-Based Survey of Interactions between Large Language Models and Multi-Armed BanditsPreprint
Chen, S., Lv, C., & Xie, M. (2026) · arXiv (Cornell University) · doi:10.48550/arxiv.2601.12945
An Edge-Based Reinforcement Learning Approach for Augmented Reality Apps in Dynamic Contexts
Li, Z., & Brocanelli, M. (2025) · IFIP International Information Security Conference · doi:10.1145/3769102.3770627 · Cited by 2
“This problem can be naturally formulated as a contextual bandit problem [16].”
Flex-QUIC: AI for QUIC transport protocol with high-efficiency in future wireless networks
Jiang, T., Liu, Y., Zhang, Y., Peng, M.-R., & Wang, H. (2025) · China Communications · doi:10.23919/jcc.fa.2025-0197.202512 · Cited by 2
“The detailed derivation of V a,t follows the LinUCB formulation presented in [29].”
Trading Vector Data in Vector Databases
Cheng, J., Dai, X.-X., Ding, N., Lui, J. C. S., & Huang, J.-W. (2025) · IEEE International Conference on Data Engineering · doi:10.1109/icde65706.2026.00053 · Cited by 2
“For pricing, we consider: (c) static pricing (STP), which posts a fixed price; (d) random pricing (RDP), which samples uniformly from a price range; (e) linear pricing (LinP), which fits a linear response curve [76]; and (f) convex pricing (ConP), which models smoother but non-linear responses [77].”
Adversarial Post-Action Attacks on Dueling Bandits
Lyu, M., Yang, C.-Y., Liu, G.-L., & Lai, L.-F. (2025) · Asilomar Conference on Signals, Systems and Computers · doi:10.1109/ieeeconf67917.2025.11443548 · Cited by 2
Scalable LinUCB: Low-Rank Design Matrix Updates for Recommenders with Large Action Spaces
Shustova, E. K., Sheshukova, M., Samsonov, S., & Frolov, E. (2025) · arXiv.org · doi:10.48550/arxiv.2510.19349 · Cited by 2
“Within this class of methods, one of the most popular algorithms is the well-known LinUCB [12].”
InfluentialLearning Peer Influence Probabilities with Linear Contextual Bandits
Faruk, A. S., Shahverdikondori, M., & Zheleva, E. (2025) · Knowledge Discovery and Data Mining · doi:10.1145/3770855.3817733 · Cited by 2
Kerpel, L. D., & Benoit, D. F. (2025) · Trans. Recomm. Syst. · doi:10.1145/3771931 · Cited by 2
Kernel Treatment Effects with Adaptively Collected Data
Zenati, H., Bozkurt, B., & Gretton, A. (2025) · arXiv.org · doi:10.48550/arxiv.2510.10245 · Cited by 2
“…adaptive clinical trials, contextual bandits, batch bandits, sequential policy learning, and dynamic pricing (Lattimore and Szepesvári, 2020; Garivier and Kaufmann, 2016; Chow and Chang, 2011; Zenati et al., 2022; Li et al., 2010; Perchet et al., 2016; Zenati et al., 2023; Qiang and Bay-ati, 2016).”
Controlled Personalization in Legacy Media Online Services: A Case Study in News Recommendation
Holzleitner, M., Leitner, S., Jorgensen, H. L., Schmitz, C., Welander, J., & Jannach, D. (2025) · Trans. Recomm. Syst. · doi:10.1145/3814614 · Cited by 2
“News [7, 31, 35].”
LegalSim: Multi-Agent Simulation of Legal Systems for Discovering Procedural Exploits
Badhe, S. (2025) · Proceedings of the Natural Legal Language Processing Workshop 2025 · doi:10.18653/v1/2025.nllp-1.27 · Cited by 2
“(Li et al., 2010) 4.”
Learning to Decide with Just Enough: Information-Theoretic Context Summarization for CMDPsPreprint
Liu, P., Lin, J., Wang, S., Xu, Y., Li, H., Xie, X., Wu, S., & Li, H. (2025) · arXiv (Cornell University) · doi:10.48550/arxiv.2510.01620 · Cited by 2
“Examples include weather patterns that affect navigation, patient histories that shape medical outcomes, and evolving user preferences in recommender systems Li et al. (2010).”
Han, J.-P., Xing, Y.-T., Liu, J., Xue, K.-P., Li, J., Wei, D. S. L., Sun, Q.-B., & Lu, J. (2025) · IEEE Transactions on Network and Service Management · doi:10.1109/tnsm.2025.3577957 · Cited by 2
“It decides whether to use another subflow or not when the fastest subflow is window-limited by leveraging LinUCB algorithm [37] in contextual MAB theory [38].”
Dynamic Trust Calibration Using Contextual Bandits
Henrique, B., & Santos, E. (2025) · arXiv.org · doi:10.48550/arxiv.2509.23497 · Cited by 2
“Despite the diverse applications of CB (Li et al., 2010), we are unaware of any previous research applying CB to implement dynamic trust calibration.”
InfluentialNunzio, G. D. D. (2025) · Machine Learning and Knowledge Extraction · doi:10.3390/make7030104 · Cited by 2
“In this work, the reward is defined as the number of relevant documents identified in the screened set, consistent with prior work in active learning [33,34].”
FPSelector: A Flexible Path Selector for Mobile Augmented Reality Offloading
Zhu, Y.-W., Huang, Y.-K., Qiao, X.-Q., Liu, X.-L., Su, X., Brunström, A., Alay, Ö., & Tarkoma, S. (2025) · IEEE Transactions on Mobile Computing · doi:10.1109/tmc.2025.3556473 · Cited by 2
“Based on contextual MAB, we adopt LinUCB [29] to derive how FPSe-lector deterministically selects an offloading path, considering: 1) LinUCB empowers FPSelector with direct generalizability without requiring pre-training and converges quickly to react to the current path and edge status; 2) LinUCB…”
InfluentialWang, L.-Z., Zeng, X., & Wong, K.-F. (2025) · International Joint Conference on Artificial Intelligence · doi:10.24963/ijcai.2025/470 · Cited by 2
“The seeker explicitly states admiration for Johnny Depp, especially in Alice in Wonderland (2010) .”
HPDM: A Hierarchical Popularity-aware Debiased Modeling Approach for Personalized News Recommender
He, X., Peng, Q.-Y., Shao, M.-L., & Liu, H.-T. (2025) · International Joint Conference on Artificial Intelligence · doi:10.24963/ijcai.2025/321 · Cited by 2
“In the early stages of news recommendation research, scholars predominantly relied on hand-crafted feature engineering to construct user profiles [Li et al. , 2010; Garcin et al. , 2013; Son et al. , 2013].”
Incentivized Lipschitz Bandits
Chakraborty, S., Rege, A. K., Monteleoni, C., & Chen, L. (2025) · IEEE Conference on Decision and Control · doi:10.1109/cdc57313.2025.11312562 · Cited by 2
“The multi-armed bandit (MAB) problem is a framework [33] for sequential decision-making under uncertainty, with applications in search engines ([29]), clinical trials ([13], [2]), recommendation systems ([3], [22]), and cognitive radio networks ([12]).”
Learning to represent causality in recommender systems driven by large language models (LLMs)
Aman, S. S., Tiémoman, K., N'GUESSAN, B. G., & Prosper, K. K. (2025) · Discover Applied Sciences · doi:10.1007/s42452-025-07551-8 · Cited by 2
“Causal reinforcement learning presents challenges in terms of scalability and convergence, especially when applied to online recommender systems [22].”
Multi-User Contextual Cascading Bandits for Personalized Recommendation
Park, J., & Jia, H.-W. (2025) · arXiv.org · doi:10.48550/arxiv.2508.13981 · Cited by 2
“Bandit algorithms are widely used to solve online decision-making problems such as personalized recommendation Li et al. (2010a) and digital advertising Li et al. (2010b).”
DP-NCB: Privacy Preserving Fair Bandits
Sarkar, D., Pandey, N., & Chowdhury, S. R. (2025) · AAAI Conference on Artificial Intelligence · doi:10.48550/arxiv.2508.03836 · Cited by 2
“It has been widely applied across domains such as online advertising and product recommendations (Li et al., 2010; Schwartz et al., 2017), education and tutoring systems (Clement et al., 2015), and healthcare and clinical trials (Tewari and Murphy, 2017; Villar et al., 2015).”
On the Fundamental Limitations of Dual Static CVaR Decompositions in Markov Decision Processes
Godbout, M., & Durand, A. (2025) · arXiv.org · doi:10.48550/arxiv.2507.14005 · Cited by 2
“This is usually approached from the objective of maximizing the expected return, which has led to impressive successes in games (Silver et al., 2018; Vinyals et al., 2019) and content recommendation (Li et al., 2010).”
Optimal and Practical Batched Linear Bandit Algorithm
Yu, S., & Oh, M.-H. (2025) · International Conference on Machine Learning · doi:10.48550/arxiv.2507.08438 · Cited by 2
“Such structure enables efficient generalization and has been successfully applied across a wide range of domains, including clinical trials and precision medicine (Lu et al., 2021) to recommender systems (Li et al., 2010) and inventory control (Jin et al., 2021a).”
Romeo, C., & Bagdanov, A. D. (2025) · 2025 IEEE Conference on Games (CoG) · doi:10.1109/cog64752.2025.11114131 · Cited by 2
“NTRL (Figure 1) is a contextual bandit [19] agent that is trained in a simulated environment to maximize a hand-crafted reward function that promotes long combats with high damage dealt to the party while avoiding a total annihilation of the players, causing the end of the game session.”
Gaussian Process with Vine Copula-Based Context Modeling for Contextual Multi-Armed Bandits
Kim, J.-M. (2025) · Mathematics · doi:10.3390/math13132058 · Cited by 2
Optimization of Epsilon-Greedy Exploration
Che, E., Ceylan, H., McInerney, J., & Kallus, N. (2025) · arXiv.org · doi:10.48550/arxiv.2506.03324 · Cited by 2
Counterfactual Multi-player Bandits for Explainable Recommendation Diversification
Zhang, Y., He, B.-W., Zhang, X.-K., Wu, H.-L., Sun, Z., & Ma, C. (2025) · ECML/PKDD · doi:10.48550/arxiv.2505.21165 · Cited by 2
“At each iteration 𝑡 , players independently choose an arm Δ from a based on action selection strategies like 𝜖 -greedy or UCB [4, 25, 31, 48], with experiments showing that 𝜖 -greedy is more efficient and effective.”
Taming OOD Actions for Offline Reinforcement Learning: An Advantage-Based ApproachPreprint
Chen, X., Yan, K., Cao, W., & Zhao, L. (2025) · arXiv (Cornell University) · doi:10.48550/arxiv.2505.05126 · Cited by 1
“Offline RL focuses on learning effective policies solely from a pre-collected behavior dataset and has demonstrated significant success in practical applications [29, 31, 24].”
Singh, N., & Singh, S. (2025) · International Conference on Automated Software Engineering · doi:10.1007/s10515-025-00508-6 · Cited by 2
Nandhini, S., & Pandian, J. A. (2025) · The European Physical Journal Special Topics · doi:10.1140/epjs/s11734-025-01581-4 · Cited by 2
CAE: Repurposing the Critic as an Explorer in Deep Reinforcement Learning
Li, Y.-X., Wong, P., Zhang, H.-F., Chen, S., & Qi, S. (2025) · Trans. Mach. Learn. Res. · doi:10.48550/arxiv.2503.18980 · Cited by 2
“Specifically, the parameter θ h is updated in Line 9 using its closed-form solution (Li et al., 2010), while the extraction network ϕ h ( · , · ) remains fixed.”
InfluentialError-related Potential driven Reinforcement Learning for adaptive Brain-Computer Interfaces
Fidêncio, A. X., Grün, F., Klaes, C., & Iossifidis, I. (2025) · arXiv.org · doi:10.48550/arxiv.2502.18594 · Cited by 2
“For LinUCB, α was searched over (0.01, 0.1, 1, 2, 4, 10) and for NeuralUCB we optimized the network hidden size (16, 32, 64, 128, 256, 512), ν (0.1, 1, 10), λ (10 − i , i = 1 , 2 , 3 , 4), and the learning rate (2 × 10 − i , 5 × 10 − i , i = 1 , 2 , 3 , 4), as in Zhou The motor imagery features were extracted from the…”
InfluentialDynamic Incentive Allocation for City-Scale Deep Decarbonization
Sitaraman, A., Lechowicz, A., Bashir, N., Liu, X.-T., Hajiesmaili, M., & Shenoy, P. J. (2025) · ACM J. Comput. Sustain. Soc. · doi:10.1145/3736650 · Cited by 2
“This problem has been extensively studied and finds applications in diverse domains, including healthcare systems [13, 36], recommender systems [19, 61], and cyber-physical systems [62, 110].”
Prompt Tuning Decision Transformers with Structured and Scalable Bandits
Rietz, F., Smirnov, O., Karimi, S., & Cao, L.-L. (2025) · Neural Information Processing Systems · doi:10.52202/085713-1953 · Cited by 2
“0 PDT, no tuning 0.0 ± 2.1 6.3 ± 0.8 8.3 ± 0.6 Hill-climbing 5.8 ± 3.8 7.9 ± 1.6 6.2 ± 4.0 ZORankSGD -0.6 ± 30.9 4.4 ± 16.7 3.1 ± 22.1 ϵ -greedy Ψ 9.0 ± 0.6 9.4 ± 0.3 9.6 ± 0.2 UCB Ψ 9.2 ± 0.5 8.8 ± 0.9 8.8 ± 0.9 TS Ψ 9.7 ± 0.1 9.7 ± 0.2 9.4 ± 0.5 ϵ -greedy 8.9 ± 0.5 9.5 ± 0.3 8.9 ± 0.7 UCB 9.4 ± 0.5 9.5 ± 0.3 9.3 ± 0…”
InfluentialStrategic Multi-Armed Bandit Problems Under Debt-Free Reporting
Yahmed, A. B., Calauzènes, C., & Perchet, V. (2025) · Neural Information Processing Systems · doi:10.48550/arxiv.2501.16018 · Cited by 2
“This modeling framework has broad real-world applications, including domains such as clinical trials [4, 5], recommender systems [6], and resource allocation problems [7].”
Mehta, D., Dahiya, N., Atre, I., & Sweta, S. (2025) · 2025 Fourth International Conference on Power, Control and Computing Technologies (ICPC2T) · doi:10.1109/icpc2t63847.2025.10958609 · Cited by 2
Parambath, S., Anagnostopoulos, C., & Alfahad, S. (2024) · Data mining and knowledge discovery · doi:10.1007/s10618-024-01083-2 · Cited by 2
The Development and Future Challenges of the Multi-armed Bandit Algorithm
Huang, D. (2024) · 2024 International Conference on Image Processing, Computer Vision and Machine Learning (ICICML) · doi:10.1109/icicml63543.2024.10957859 · Cited by 2
“This algorithm uses deep neural networks for high dimensional and nonlinear features combined with exploration strategies (e.g., UCB, Thompson sampling, etc.)[9-11].”
Kikkawa, N., & Ohno, H. (2024) · arXiv.org · doi:10.48550/arxiv.2411.00339 · Cited by 2
“Many other policies have been proposed to address these varying conditions (Agrawal, 1995a; Li et al., 2010; Yue et al., 2012; Besbes et al., 2014).”
BackgroundHuangfu, Z., Hu, B., Wu, Z.-W., Han, F., Zhang, G.-D., Gu, L.-H., & Zhang, Z. (2024) · International Conference on Information and Knowledge Management · doi:10.1145/3627673.3680061 · Cited by 2
Online GPU Energy Optimization with Switching-Aware Bandits
Xu, X.-X., Bekele, S., Videau, B., & Shu, K. (2024) · The Web Conference · doi:10.1145/3774904.3793034 · Cited by 2
Portfolio optimization by enhanced LinUCB
Ni, H., Zhang, Q., Guo, X., & Mirza, S. S. (2024) · Finance Research Letters · doi:10.1016/j.frl.2024.106266 · Cited by 2
Contextual Bandit with Herding Effects: Algorithms and Recommendation Applications
Xu, L., Wang, L., Xie, H., & Zhou, M. (2024) · Pacific Rim International Conference on Artificial Intelligence · doi:10.48550/arxiv.2408.14432 · Cited by 2
“Figure 6a benchmarks TS-Conf’s convergence across distinct feature dimensions, with d values set to [5, 10, 15, 20], all the while maintaining a consistent noise variance of σ 2 = 1 .”
BackgroundHASFL: Harnessing Heterogeneous Models Across Diverse Devices for Enhanced Federated Learning
Hao, J.-S., Dong, F., Cen, B.-H., Fu, S.-C., Zhou, R., & Ding, D. (2024) · International Conference on Parallel Processing · doi:10.1145/3673038.3673133 · Cited by 2
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Eshuijs, L., Wang, S.-H., & Fokkens, A. (2024) · arXiv.org · doi:10.48550/arxiv.2407.10629 · Cited by 2
“The classical CMAB algorithm, disjoint Linear UCB (LinUCB) (Li et al., 2010) assumes a linear relationship between the context embedding x t and the reward E [ r t,a | x t ] = x ⊤ t θ a .”
MethodEnabling An Informed Contextual Multi-Armed Bandit Framework For Stock Trading With Neuroevolution
Kar, D., Lyu, Z., Ororbia, A. G., Desell, T., & Krutz, D. E. (2024) · Genetic and Evolutionary Computation Conference Companion (GECCO Companion) · doi:10.1145/3638530.3664145
“In Li et al. [41], the authors used a contextual bandit algo-rithm, termed LinUCB, to improve news article recommendation.”
Enhancing Offline Reinforcement Learning via Dynamics-Aware Mixup
Tan, C., Su, Y., & Wang, J. (2024) · IEEE International Joint Conference on Neural Network · doi:10.1109/ijcnn60899.2024.10650992 · Cited by 2
“Upon the advancements of deep learning methodologies, Rein-forcement Learning (RL) has witnessed a substantial surge in its prevalence, ranging from robotics [11], strategy games [25] and recommendation systems [21].”
BackgroundMeasuring Fairness in Large-Scale Recommendation Systems with Missing Labels
Dong, Y., Jin, K., Hu, X., & Liu, Y. (2024) · arXiv.org · doi:10.48550/arxiv.2406.05247 · Cited by 2
“R6 Li et al. [2010], and Kuaishou Gao et al. [2022b] releases a large random traffic dataset with over 300 million rows.”
BackgroundComparative analysis and applications of classic multi-armed bandit algorithms and their variants
Fei, B. (2024) · Applied and Computational Engineering · doi:10.54254/2755-2721/68/20241389 · Cited by 2
“RL algorithms, often inspired by biological learning systems [1], eschew the reliance on pre-labeled data typical of Supervised Learning.”
Stochastic Bandits with ReLU Neural Networks
Xu, K., Bastani, H., Goel, S., & Bastani, O. (2024) · International Conference on Machine Learning · doi:10.48550/arxiv.2405.07331 · Cited by 2
“The stochastic contextual bandit problem has been widely studied in the literature (Bubeck et al., 2012; Lattimore & Szepesv´ari, 2020), with broad applications in healthcare (Bastani & Bayati, 2020), personalized recommendation (Li et al., 2010), etc.”
BackgroundDemistifying Inference after Adaptive Experiments
Bibaut, A. F., & Kallus, N. (2024) · doi:10.48550/arxiv.2405.01281 · Cited by 2
“Bandit and (online) reinforcement learning (RL) algorithms are commonplace in recommendation ( e.g. , Li et al., 2010) and revenue management ( e.g. , Kallus and Udell, 2020, Qiang and Bayati, 2016), where adapting decisions means we are continually improving our recommendations or pricing while…”
BackgroundAn Adaptive Approach for Infinitely Many-armed Bandits under Generalized Rotting Constraints
Kim, J.-H., Vojnovic, M., & Yun, S.-Y. (2024) · Neural Information Processing Systems · doi:10.52202/079017-0281 · Cited by 2
“Bandit problems have significant implications across diverse real-world applications, such as recommendation systems [17] and clinical trials [23].”
Yang, R.-B., Wang, J.-Z., & Mullhaupt, A. (2024) · arXiv.org · doi:10.48550/arxiv.2404.10207 · Cited by 2
“As a promising branch to solve the MAB problem, UCB-type algorithms calculate the confidence bound of all arms and select the arm that has the largest upper confidence bound[5, 10, 8, 18, 22].”
BackgroundPersonalized Dynamic Pricing Based on Improved Thompson Sampling
Bi, W.-J., Wang, B., & Liu, H. (2024) · Mathematics · doi:10.3390/math12081123 · Cited by 2
“Li et al. [45] proposed a LinUCB algorithm, which models rewards as a linear function of actions and context and then selects the optimal action based on the UCB principle.”
BackgroundMixed-Effects Contextual Bandits
Lee, K., Paik, M., Oh, M.-H., & Kim, G.-S. (2024) · AAAI Conference on Artificial Intelligence · doi:10.1609/aaai.v38i12.29243 · Cited by 2
“√ Li et al. (2010) proposed LinUCB with ˜ O ( d T ) regret bound and applied the al-gorithm to news recommendation.”
Methodϵ-Neural Thompson Sampling of Deep Brain Stimulation for Parkinson Disease Treatment
Hsu, H.-L., Gao, Q., & Pajic, M. (2024) · International Conference on Cyber-Physical Systems · doi:10.1109/iccps61052.2024.00027 · Cited by 2
“For instance, we have h ( x , θ ) = x ⊤ θ in linear contextual bandits [28], [30], [31], and h ( x , θ ) = µ ( x ⊤ θ ) for generalized linear bandits [32]–[35], where µ ( · ) is a link function.”
MethodInvestigating Gender Fairness in Machine Learning-driven Personalized Care for Chronic Pain
Gajane, P., Newman, S., & Piette, J. D. (2024) · arXiv.org · doi:10.48550/arxiv.2402.19226 · Cited by 2
“LinUCB maintains linear models for actions, adjusting them with observed features and rewards.”
InfluentialA Bandit Approach with Evolutionary Operators for Model Selection
Brégère, M., & Keisler, J. (2024) · arXiv.org · doi:10.48550/arxiv.2402.05144 · Cited by 2
Fairness and Privacy Guarantees in Federated Contextual Bandits
Solanki, S., Jain, S. V., & Gujar, S. (2024) · Adaptive Agents and Multi-Agent Systems · doi:10.48550/arxiv.2402.03531 · Cited by 2
“It has a wide array of applications, such as crowdsourcing [2], recommendation systems [3], sponsored search auctions [4], service procurement [5], etc.”
How Does User Behavior Evolve During Exploratory Visual Analysis?
Saha, S., Aryal, N., Battle, L., & Termehchy, A. (2023) · arXiv.org · doi:10.48550/arxiv.2312.09407 · Cited by 2
“Contextual multi-arm bandit frameworks are particularly beneficial in non-stationary environments—dynamically changing scenarios (Li et al. 2010)—with small action spaces.”
BackgroundLearning to bid and rank together in recommendation systems
Ji, G., Jiang, W., Li, J., Fahid, F. M., Chen, Z., Li, Y., Xiao, J., Bao, C., & Zhu, Z. (2023) · Machine-mediated learning · doi:10.1007/s10994-023-06444-4 · Cited by 2
“…into two paradigms: online learning, where the policy can constantly interact with the environment and make responsive update to real-time feedback (Li et al., 2010; Dudik et al., 2011; Agarwal et al., 2012, 2014); and offline learning, where the policy is learned from the data collected in…”
Quantifying customer interactions on ML optimized page layouts
Gupta, N., & Comar, P. M. (2023) · International Conference on Advances in Social Networks Analysis and Mining · doi:10.1145/3625007.3627519 · Cited by 2
“Recent approaches have extended the success of contextual bandits in news and Ad recommendations [18, 9] by modeling the problem as a Markov decision process and solving it using deep reinforcement learning [28].”
BackgroundCommunication-Efficient Federated Non-Linear Bandit Optimization
Li, C., Liu, C., & Wang, Y.-X. (2023) · International Conference on Learning Representations · doi:10.48550/arxiv.2311.01695 · Cited by 2
“…(Shahriari et al., 2015), the improved data protection of federated bandit optimization makes it a better choice for applications involving sensitive data, such as recommender systems (Li et al., 2010), clinical trials (Villar et al., 2015) and sequential portfolio selection (Shen et al., 2015).”
BackgroundGrounding Deep Learning Framework Testing in Data FlowPreprint
Ge, J., Mu, Y., Zou, Y., Hu, Y., Chen, Z., & Fang, C. (2026) · arXiv (Cornell University) · doi:10.48550/arxiv.2610.15808 · Cited by 1
“The five features above describe each candidate, and the reward measures the novelty of the resulting framework behavior.”
RATED: Reliability-Aware AI Agent Tool Retrieval via Execution Dynamics
Chen, W., & Liao, S. (2026) · ACM International Conference on Information and Knowledge Management (CIKM) · doi:10.1145/3799682.3839887 · Cited by 1
When Does Action Credit Need Updating?
Yang, H.-Y., & Huang, B.-X. (2026) · doi:10.48550/arxiv.2609.29007 · Cited by 1
When Greedy Sampling Explores: KL-Regularized Contextual Bandits without Eluder-Dimension Dependence
Wang, Z.-C., Hong, H.-Y., & Wang, H.-Z. (2026) · doi:10.48550/arxiv.2609.13564 · Cited by 1
“A prominent example is the linear contextual bandit, in which rewards are linear in context–action features (Li et al., 2010; Chu et al., 2011; Abbasi-Yadkori et al., 2011; Agrawal and Goyal, 2013).”
Online Learning with LLM Experts from Limited FeedbackPreprint
Wei, W., Pal, S., Mukherjee, K., Dernoncourt, F., Rossi, R. A., Kveton, B., & Eldardiry, H. (2026) · arXiv (Cornell University) · doi:10.48550/arxiv.2609.05820 · Cited by 1
“We solve our problem as a contextual bandit (Langford and Zhang, 2008; Li et al., 2010; Latti-more and Szepesvari, 2019) with K experts, where each LLM is an expert and the context is an embedding of the prompt.”
Miroshnichenko, O. (2026) · arXiv.org · doi:10.48550/arxiv.2608.22023 · Cited by 1
“The companion GDCB framework [Miroshnichenko, 2026a] introduces a supervised context scaler δ θ ( x ) : X → R > 0 that is calibrated by ridge regression independent of the bandit’s posterior update [Li et al., 2010, Agrawal and Goyal, 2013, Hong et al., 2021].”
Cheng, Y., Ma, Y., Wang, J., Feng, H., Zhang, Y., & Yang, Y. (2026) · Electronics · doi:10.3390/electronics15163591 · Cited by 2
Reoptimization Algorithms for Contextual Bandits with Knapsack Constraints
Xu, Z. (2026) · arXiv.org · doi:10.48550/arxiv.2608.11383 · Cited by 1
“However, these approaches often require complex cost-sensitive classification oracles to maintain computational efficiency (Li et al. 2010).”
Bootstrap-Conditioned Action Selection with Tabular Foundation Models
Gupta, D., Tavker, S. K., Efimov, D., Sathyanarayana, S., Bhutani, G., & Oreshkin, B. N. (2026) · arXiv.org · doi:10.48550/arxiv.2608.06559 · Cited by 1
“LinUCB (Li et al., 2010): Linear reward models with UCB.”
The Price of Isolation: Estimating the Ecosystem Cost of Symmetric Two-Sided A/B Testing
Shen, Y., Yan, Y., Li, W., & Zhu, C.-H. (2026) · arXiv.org · doi:10.48550/arxiv.2608.04432 · Cited by 1
SciToolAgent-Evo: An Ontology-Aware Self-Evolving Agent for Open-World Scientific Tool Acquisition
Tang, Y.-Q., Zhou, C., Wang, L., Ding, K.-Y., Zhang, Q., & Chen, H.-J. (2026) · arXiv.org · doi:10.48550/arxiv.2607.28692 · Cited by 1
ORACLE: Agentic AI Orchestrator Routing Via Adaptive Verifier Calibration Feedback
Raj, R., Kundu, S., Joshi, D., & Krishna, T. (2026) · doi:10.48550/arxiv.2607.22465 · Cited by 1
“We evaluate LinUCB (Li et al., 2010) and ACRouter’s orchestrator (Zhou et al., 2026).”
InfluentialPinEqualizer: Full Funnel Content Exploration and Debiasing System at Pinterest
Gudmundsson, O., Zhao, B., Liao, H., Kiyantseva, A., Xiao, S., Vinicombe, H., Keikha, M., DeLuccia, L., Chen, Z.-A., Hou, J.-P., et al. (2026) · Knowledge Discovery and Data Mining · doi:10.1145/3770855.3818461 · Cited by 1
Do Multi-Agent LLMs Explore Each Other?Preprint
Choi, H. K., Li, J., Li, W., Wang, X. E., & Li, S. (2026) · arXiv (Cornell University) · doi:10.48550/arxiv.2607.11250 · Cited by 1
“…given contextual features x i,a,t describing the potential interaction between agent i and peer a , agent i selects a peer according to the LinUCB [20] rule: where the first term estimates the expected reward of querying peer a , and the second term is an uncertainty bonus that encourages…”
Diagnosing and Repairing Factual Errors in RAG under Budget Constraints
Hashemifar, S., Noughabi, H. A., Zarrinkalam, F., & Dehghantanha, A. (2026) · arXiv.org · doi:10.48550/arxiv.2606.29377 · Cited by 1
“…formulated as a contextual multi-armed bandit [8] where each arm corresponds to a specific intervention (query rewriting, retrieval depth or mode adjustment, cross-encoder reranking, or index refresh), and a LinUCB policy [9] learns to balance expected factual recovery against computational cost.”
Uncertainty-Aware Sequential Decision Rules for Event-Triggered LLM Invocation in Streaming Systems
Wang, Z.-H. (2026) · ECML PKDD · doi:10.48550/arxiv.2607.13048 · Cited by 1
“Adaptive thresholds are updated via OGD [22] ( θ t +1 = proj[ θ t − η t g t ] ) or LinUCB [11] .”
Set Membership Estimation for Stochastic Linear Contextual Bandits
Xu, H., & Li, Y.-Y. (2026) · doi:10.48550/arxiv.2606.20022 · Cited by 1
“2: The regrets of SME-OFU, OFUL [7], and LinUCB [12] under uniform reward noise (Figure 2( Writing we can conclude that with probability no less than 1 − δ , This completes the proof of Theorem 1.”
Anytime-valid Optimal Policy Identification
Molitor, D. (2026) · doi:10.48550/arxiv.2606.17515 · Cited by 1
“The contextual bandit framework is a canonical abstraction for these settings (Li et al., 2010).”
Gray-Box Optimization using Optimism in the Face of Uncertainty
Baumgartner, K., Simpson, L., & Diehl, M. (2026) · doi:10.48550/arxiv.2606.17726 · Cited by 1
“If the loss is l n ( u, z ) = z , but the actions enter the scalar parametric model nonlinearly, y n = a n ( u n ) ⊤ θ ⋆ + v n , the problem reduces to the contextual bandit problem (Li et al., 2010).”
Belief-Space Control for Personalized Cancer Treatment via Active Inference
Sargun, D., Tulay, H. B., & Koksal, C. (2026) · arXiv.org · doi:10.48550/arxiv.2606.10376 · Cited by 1
“Contextual bandits (CB) have become a dominant paradigm for personalized medicine due to their ability to map patient features (contexts) to treatments (actions) with strong regret guarantees [6] [7].”
Federated Linear Bandit Learning via UAV Aided Over-the-Air Computation
Qian, J., Jiang, Y., Zhang, Y.-D., Liu, X., Wang, T., Shi, Y.-M., & Jones, C. N. (2026) · IEEE Transactions on Mobile Computing · doi:10.1109/tmc.2026.3651589 · Cited by 1
“Contextual bandits [2] extend the traditional MAB model by incorporating rewards dependent on context and selected actions.”
Sundar, N., & Morabia, T. (2026) · arXiv.org · doi:10.48550/arxiv.2606.01513 · Cited by 1
“Future work includes contextual routing to select models/guardrail settings based on case features [12], learned calibration of weights w j in Eq.”
Practical and Optimal Algorithm for Linear Contextual Bandits with Rare Parameter Updates
Yu, S., & Oh, M.-H. (2026) · arXiv.org · doi:10.48550/arxiv.2606.00984 · Cited by 1
“The resulting low-dimensional structure enables efficient generalization and has seen wide application, from recommender systems (Li et al., 2010) and inventory control (Jin et al., 2021a) to clinical trials and precision medicine (Lu et al., 2021).”
Decision-Focused On-Policy Learning for Contextual Linear Optimization with Partial Feedback
Benslimane, W., Ye, T.-H., Hentenryck, P. V., & Grigas, P. (2026) · arXiv.org · doi:10.48550/arxiv.2606.01081 · Cited by 1
“Contextual bandits and online learning study sequential learning from partial feedback, including large and structured action spaces (Li et al., 2010; Abbasi-Yadkori et al., 2011; Krishnamurthy et al., 2016; Zhu et al., 2022), but typically model rewards directly over context-action pairs rather…”
Huang, K.-Y., Wang, X.-Y., Kong, M.-Z., Shi, Z., Hou, Y.-Q., Xu, H., Dai, Z.-X., Yu, M.-C., & Shi, Q. (2026) · arXiv.org · doi:10.48550/arxiv.2605.30898 · Cited by 1
“To achieve online adaptivity under environmental drift, we formulate the UIS configuration selection as an online optimization problem through the lens of contextual multi-armed bandits (Li et al., 2010).”
InfluentialImproved Guarantees for Heterogeneous Treatment-Effect Estimation via Matrix Completion
Mehrotra, A., Tran, P., Vu, V. H., & Zampetakis, M. (2026) · arXiv.org · doi:10.48550/arxiv.2605.30319 · Cited by 1
“…e.g. , users, patients, customers, or regions) across many randomized occasions, and a range of modern experimental designs produces data of precisely this form, including mobile-health trials, sequential A/B tests, contextual bandit experiments, and switchback experiments [LCLS10; JKPW22; BSZ23].”
Development of a LinUCB-Based Real-Time Microclimate Control System in a Smart Classroom
Duvanov, E. S., Pashchenko, A., Shishov, M., Li, Q., & Li, Z.-W. (2026) · 2026 6th International Conference on Technology Enhanced Learning in Higher Education (TELE) · doi:10.1109/tele71748.2026.11591373 · Cited by 1
“A key contribution was [12] (2010), in which the LinUCB algorithm was proposed for personalised news article recommendation (Yahoo!”
Metadata
- Authors
- Li, L., Chu, W., Langford, J., & Schapire, R. E.
- Affiliations
- Yahooo! Labs, Santa Clara, CA, USA
- Yahoo (United States) (US)
- Princeton University (US)
- Venue
- Proceedings of the 19th international conference on World wide web
- Publisher
- ACM
- Published
- 2010-04-26
- Pages
- 661-670
- OpenAlex
- W2112420033
- Cited by
- 2,562
- References
- 90
- Citations by year
- 2026: 197 · 2025: 164 · 2024: 171 · 2023: 212 · 2022: 211 · 2021: 317 · 2020: 312 · 2019: 260 · 2018: 177 · 2017: 119 · 2016: 86 · 2015: 112 · 2014: 83 · 2013: 59 · 2012: 41
- FWCI
- 31.45
- Type
- conference paper
- Language
- en
- Open access
- green
- arxiv.org
- Locations
- International World Wide Web Conference (WWW) (publishedVersion)
- arXiv (Cornell University) (submittedVersion)
- arXiv (Cornell University)
- Topics
- Physical Sciences › Computer Science › Information Systems › Recommender Systems and Techniques
- Social Sciences › Decision Sciences › Management Science and Operations Research › Advanced Bandit Algorithms Research
- Physical Sciences › Computer Science › Information Systems › Information Retrieval and Search Behavior
- Keywords
- personalized news recommendation, contextual bandits, personalized web services, collaborative filtering limitations, scalable learning
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