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Cited by 385

The DOI matches its Crossref record; 51 of the 51 references it cites were found in a registry or an index.

The structure of online diffusion networks

Goel, Sharad, Watts, Duncan J., Goldstein, Daniel G.·2012·Proceedings of the 13th ACM Conference on Electronic Commerce

Abstract

Models of networked diffusion that are motivated by analogy with the spread of infectious disease have been applied to a wide range of social and economic adoption processes, including those related to new products, ideas, norms and behaviors. However, it is unknown how accurately these models account for the empirical structure of diffusion over networks. Here we describe the diffusion patterns arising from seven online domains, ranging from communications platforms to networked games to microblogging services, each involving distinct types of content and modes of sharing. We find strikingly similar patterns across all domains.

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Metadata

Authors
Goel, S., Watts, D. J., & Goldstein, D. G.
Venue
Proceedings of the 13th ACM Conference on Electronic Commerce
Publisher
ACM
Published
2012-06-04
Pages
623-638
OpenAlex
W2028055861
Cited by
385
References
51
FWCI
33.23
Type
conference paper
Language
en
Open access
closed

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CoChat. (2026). Citation check: The structure of online diffusion networks. https://app.cochat.ai/papers/10.1145/2229012.2229058
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Goel, S., Watts, D. J., & Goldstein, D. G. (2012). The structure of online diffusion networks. Proceedings of the 13th ACM Conference on Electronic Commerce. https://doi.org/10.1145/2229012.2229058

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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