The DOI matches its Crossref record; 23 of the 23 references it cites were found in a registry or an index.
Effects of gamification on participation and data quality in a real-world market research domain
Abstract
Gamification has become an increasingly popular way to improve user engagement and motivation, but there is currently a lack of empirical research to demonstrate that increased gamification provides these benefits. To help address this problem we designed three versions of a gamified market research survey and tested them alongside the established industry standard in a study of over 600 participants. We also highlight examples where game elements compromise respondent data, and provide design solutions that correct the problem without losing the motivational benefits of gamification.
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“Previous research has in fact shown that gamification can affect the data (e.g., the number of questions completed or the length of answers produced; Cechanowicz et al. 2013).”
From The gamification of learning: a meta-analysis (2020) · cites this paper as Cechanowicz et al. 2013
Citations
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Self-citation
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Items 101–102 of 102
Haimerl, M., Radetzky, L., Brenner, E., Strapak, V., & Riener, A. (2025) · Mensch und Computer (MuC) · doi:10.1145/3743049.3748578
How Serious Games Can Support Expertise Development in Software Use
Herman, A. (2026) · Annual Symposium on Computer-Human Interaction in Play · doi:10.1145/3800965.3834668
Metadata
- Authors
- Cechanowicz, J., Gutwin, C., Brownell, B., & Goodfellow, L.
- Affiliations
- University of Saskatchewan (CA)
- Insightrix Research, Saskatoon, Saskatchewan, Canada
- ORCID
- Gutwin, Carl
- Venue
- Proceedings of the First International Conference on Gameful Design, Research, and Applications
- Publisher
- ACM
- Published
- 2013-10-02
- Pages
- 58-65
- OpenAlex
- W2087839917
- Cited by
- 103
- References
- 23
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 7 · 2023: 8 · 2022: 4 · 2021: 7 · 2020: 7 · 2019: 10 · 2018: 10 · 2017: 12 · 2016: 12 · 2015: 21 · 2014: 2
- FWCI
- 25.26
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- International Conference on Gameful Design, Research, and Applications (Gamification) (publishedVersion)
- Libraries and Cultural Resources (University of Calgary) (submittedVersion)
- Topics
- Social Sciences › Psychology › Developmental and Educational Psychology › Educational Games and Gamification
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Physical Sciences › Computer Science › Computer Science Applications › Mobile Crowdsensing and Crowdsourcing
- Keywords
- gamification, market survey, survey participation, data quality, user motivation, game elements, survey design
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