Cited by 182Speech and dialogue systemsSocial Robot Interaction and HRIAI in Service Interactions

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At Your Service: Designing Voice Assistant Personalities to Improve Automotive User Interfaces

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Braun, Michael, Mainz, Anja, Chadowitz, Ronee, Pfleging, Bastian, Alt, Florian·2019·Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems

DOI 10.1145/3290605.3300270

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Abstract

This paper investigates personalized voice characters for in-car speech interfaces. In particular, we report on how we designed different personalities for voice assistants and compared them in a real world driving study. Voice assistants have become important for a wide range of use cases, yet current interfaces are using the same style of auditory response in every situation, despite varying user needs and personalities. To close this gap, we designed four assistant personalities (Friend, Admirer, Aunt, and Butler) and compared them to a baseline (Default) in a between-subject study in real traffic conditions. Our results show higher likability and trust for assistants that correctly match the user's personality while we observed lower likability, trust, satisfaction, and usefulness for incorrectly matched personalities, each in comparison with the Default character. We discuss design aspects for voice assistants in different automotive use cases.

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Authors: Braun, M., Mainz, A., Chadowitz, R., Pfleging, B., & Alt, F.
Affiliations: BMW (Germany) (DE)
Ludwig-Maximilians-Universität München (DE)
Universität der Bundeswehr München (DE)
ORCID: Braun, Michael
Pfleging, Bastian
Alt, Florian
Venue: Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
Publisher: ACM
Published: 2019-05-02
Pages: 1-11
DOI: 10.1145/3290605.3300270
OpenAlex: W2941327948
Cited by: 182
References: 47
Citations by year: 2026: 13 · 2025: 20 · 2024: 28 · 2023: 32 · 2022: 24 · 2021: 33 · 2020: 25 · 2019: 7
FWCI: 8.51
Type: conference paper
Language: en
Open access: green
research.tue.nl
Licence: other-oa
www.acm.org/publications/policies/copyright_policy#Background (vor)
Locations: CHI Conference on Human Factors in Computing Systems (publishedVersion)
TU/e Research Portal (submittedVersion, other-oa)
Topics: Physical Sciences › Computer Science › Artificial Intelligence › Speech and dialogue systems
Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
Keywords: likeability, trust, user satisfaction

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At Your Service: Designing Voice Assistant Personalities to Improve Automotive User Interfaces

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