Between Subjectivity and Imposition: Power Dynamics in Data Annotation for Computer Vision
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The interpretation of data is fundamental to machine learning. This paper investigates practices of image data annotation as performed in industrial contexts. We define data annotation as a sense-making practice, where annotators assign meaning to data through the use of labels. Previous human-centered investigations have largely focused on annotators? subjectivity as a major cause of biased labels. We propose a wider view on this issue: guided by constructivist grounded theory, we conducted several weeks of fieldwork at two annotation companies. We analyzed which structures, power relations, and naturalized impositions shape the interpretation of data. Our results show that the work of annotators is profoundly informed by the interests, values, and priorities of other actors above their station. Arbitrary classifications are vertically imposed on annotators, and through them, on data. This imposition is largely naturalized. Assigning meaning to data is often presented as a technical matter. This paper shows it is, in fact, an exercise of power with multiple implications for individuals and society.
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Studies of industry-scale data collection revealed that the pursuit of label precision is often driven by market-oriented values such as objectivity, standardization, and corporate interests.
“studies of industryscale data collection revealed that the pursuit of label precision is often driven by market-oriented values such as objectivity, standardization, and corporate interests [49, 51, 71, 112, 113].”
From Disability-First AI Dataset Annotation: Co-designing Stuttered Speech Annotation Guidelines with People Who Stutter (2026) · cites this paper as [71]
Section 4.4.1 (page unavailable) says annotation guidelines and quality assurance standardize labels to meet clients’ product and revenue plans; Section 4.4.4 says market logics and profit priorities become inscribed in labels. The paper does not establish objectivity as a market-oriented value driving label precision, and it questions the supposed neutrality of data-driven systems. (LLM, conf=0.83)
Experimental — accuracy not yet measuredThe distance between lead firms and workers is geographical and operational, with layers of intermediaries acting as the buffer.
“The distance between lead firms and workers is geographical and operational, with layers of intermediaries acting as the buffer [93].”
From 'The plan is just survival': Data Work in Kenya and the Regime of Entrapment (2026) · cites this paper as [93]
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Discrimination through Optimization
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“However, previous research has shown that they may contain biases that lead to discrimination and exclusion in several domains such as credit [37], the job market [70], facial recognition systems [19, 45, 71], algorithmic ltering [4, 62], and even advertisement [1].”
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“However, these systems require, in many cases, the intervention of human discretion in their deployment [2, 64], and even more frequently, in their creation [18, 22, 35, 36, 39, 48, 51, 61, 66, 67].”
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- Authors
- Miceli, M., Schuessler, M., & Yang, T.
- Affiliations
- Weizenbaum Institute (DE)
- Venue
- Proceedings of the ACM on Human-Computer Interaction
- Published
- 2020-10-14
- Volume
- 4
- Issue
- CSCW2
- Pages
- 1-25
- ISSN
- 2573-0142 (ISSN-L)
- OpenAlex
- W3093541323
- Cited by
- 149
- References
- 11
- Citations by year
- 2026: 23 · 2025: 38 · 2024: 36 · 2023: 18 · 2022: 24 · 2021: 10
- FWCI
- 17.69
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Proceedings of the ACM on Human-Computer Interaction (publishedVersion, cc-by-nc-nd)
- Funders
- Bundesministerium für Bildung und Forschung (16DII113)
- Topics
- Social Sciences › Safety Research › Ethics and Social Impacts of AI
- Social Sciences › Sociology and Political Science › Information Systems Theories and Implementation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › AI and HR Technologies
- Keywords
- sensemaking, classification bias, data interpretation
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