Cited by 1Technology Use by Older AdultsAI in Service InteractionsUsability and User Interface Design

Toward Closed-Domain Conversational Item Listing Assistant for Improvement of Experiences of Older Adults in Customer-to-Customer (C2C) Marketplaces

Park, Subin, Jung, Hyunggu, Ryskeldiev, Bektur, Lee, Jihyun, Lee, Gwanhee, Jeong, Hyeonhak, Chun, Minki, Teramoto, Kentaro·2024·The 26th International ACM SIGACCESS Conference on Computers and Accessibility

Abstract

Due to the increased availability of internet-based services, the number of e-commerce users among older adults is steadily growing. However, little is known about how older adults would adapt to modern e-commerce services, especially in the case of customer-to-customer (C2C) marketplaces as buyers and sellers. To address that, we propose a closed-domain conversational chatbot assistant that guides older adults through the product listing process. We evaluated the usability of our tool with 10 participants, consisting of a pre-test survey and a post-task interview. We found that while older adults proficiently operated with familiar functions such as text entry and photo taking, they faced challenges in understanding the purpose of each task and how tasks were related to each other. We suggest design implications for creating conversational chatbot assistants that help older adults sell items in C2C marketplaces.

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Registry

Crossref · 10.1145/3663548.3688522

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Authors
Park, S., Jung, H., Ryskeldiev, B., Lee, J., Lee, G., Jeong, H., Chun, M., & Teramoto, K.
Affiliations
  • Kyung Hee University (KR)
  • Seoul National University (KR)
  • University of Tsukuba (JP)
  • University of Seoul (KR)
  • Mercari R4D, Japan
Venue
The 26th International ACM SIGACCESS Conference on Computers and Accessibility
Publisher
ACM
Published
2024-10-27
Pages
1-5
OpenAlex
W4403576832
Cited by
0
References
2
FWCI
0.00
Type
conference paper
Language
en
Open access
closed
Locations
  • International ACM SIGACCESS Conference on Computers and Accessibility (ASSETS) (publishedVersion)
  • Seoul National University Open Repository (Seoul National University) (submittedVersion)
Funders
National Research Foundation of Korea (RS-2024-00407105)
Topics
  • Social Sciences › Demography › Technology Use by Older Adults
  • Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
  • Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
Keywords
older adults, chatbots, product listings, e-commerce usability, usability evaluation

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