The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food
Open accessAbstract
Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers’ behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities.
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Health consciousness positively impacts self-identity regarding healthy eating.
“Health consciousness is crucial in shaping consumers’ self-identity as health-conscious individuals [42,43,51,81].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [42]
The Results (§4.1; page not provided) report a significant positive association between health consciousness and environmental self-identity. But §2.4 defines that identity as seeing oneself as environmentally friendly; the paper does not establish an effect on self-identity as a health-conscious or healthy-eating person. (LLM, conf=0.86)
Experimental — accuracy not yet measured
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“Conditional value has a significant positive influence on consumer pro-environmental behavior [8,64].”
BackgroundHow does the theory of consumption values contribute to place identity and sustainable consumption
Lee, C., Levy, D., & Yap, C. S. F. (2015) · International Journal of Consumer Studies · doi:10.1111/ijcs.12231 · Cited by 109 · cited 4× · see citing works
“Some recent studies have focused on the interrelationships of consumer motivations, self-identities and sustainable behavior [27,50,51].”
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“constructs that could affect consumer’s interest, attitude and behavior [56].”
BackgroundEcological Identity: The Development and Assessment of a Measurement Scale
Walton, T. N., & Jones, R. E. (2017) · Environment and Behavior · doi:10.1177/0013916517710310 · Cited by 95 · cited 1× · see citing works
“The second section consisted of questions measuring consumers’ environmental self-identity with four items adapted from Van der Werff, Steg and Keizer [74] and Walton and Jones [87], and health consciousness with three items adapted from Singh and Verma [3] and Michaelidou and Hassan [81].”
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“Consumer research recognizes that change in situational variables can have a significant impact on behavioral intention [63].”
BackgroundBuying In to Social Change: How Private Consumption Choices Engender Concern for the Collective
Atkinson, L. (2012) · The Annals of the American Academy of Political and Social Science · doi:10.1177/0002716212448366 · Cited by 64 · see citing works
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The impacts of economic crisis on green consumption in Taiwan
Tsay, Y. (2009) · Portland International Conference on Management of Engineering and Technology · doi:10.1109/picmet.2009.5261827 · Cited by 47 · cited 1× · see citing works
“As a consumer with higher education and income level are more likely to consume organic food product [85,86].”
BackgroundSana, U., Latif, W., Ahmad, W., Jafar, M., Pervez, M., Ahmed, N., & Xu, X.-R. (2018) · DEStech Transactions on Economics Business and Management · doi:10.12783/dtem/eced2018/23996 · Cited by 7
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Why do people buy organic food? The moderating role of environmental concerns and trust
Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102247 · Cited by 381 · see citing works
“Contrarily, a smaller number of studies focussed on studying organic food within the environment of emerging markets such as India (Basha and Lal, 2019; Singh and Verma, 2017), Pakistan (Qasim et al., 2019) and China (Zhang et al., 2018).”
BackgroundTheory of consumption values in consumer behaviour research: A review and future research agenda
Tanrikulu, C. (2021) · International Journal of Consumer Studies · doi:10.1111/ijcs.12687 · Cited by 263 · see citing works
Talwar, S., Jabeen, F., Tandon, A., Sakashita, M., & Dhir, A. (2021) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2021.125882 · Cited by 268 · see citing works
What drives brand love for natural products? The moderating role of household size
Kumar, S., Dhir, A., Talwar, S., Chakraborty, D., & Kaur, P. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102329 · Cited by 234 · see citing works
“Against expectations and the findings of previous studies (e.g., Qasim et al., 2019), health consciousness was not associated with image barriers.”
InfluentialHealthcare apps’ purchase intention: A consumption values perspective
Chakraborty, D., & Paul, J. (2023) · Technovation · doi:10.1016/j.technovation.2022.102481 · Cited by 185 · see citing works
Chen, Y., Chang, T., Li, H., & Chen, Y.-R. (2020) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph17114089 · Cited by 162 · see citing works
“Sustainable consumption involves the consumption of services and products in a way that minimizes environmental impact and meets consumer needs for both present and future generations [1,2].”
BackgroundAkbar, A., Ali, S., Ahmad, M. A., Akbar, M., & Danish, M. (2019) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph16204043 · Cited by 122 · see citing works
“It is an established fact that organic food consumption is low in Pakistan [13] and there is a gap between intentions and the actual behavior of consumers regarding organic food consumption [4,14,23].”
BackgroundInfluentialLiu, H.-F., Meng-Lewis, Y., Ibrahim, F., & Zhu, X. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.08.018 · Cited by 107 · see citing works
Impact of consumption values on consumers’ purchase of organic food and green environmental concerns
Sukı, N. M., Majeed, A., & Sukı, N. M. (2021) · Social Responsibility Journal · doi:10.1108/srj-01-2021-0026 · Cited by 115 · see citing works
Understanding the adoption and willingness to pay for internet of things services
Kasilingam, D. L., & Krishna, R. (2020) · International Journal of Consumer Studies · doi:10.1111/ijcs.12648 · Cited by 106 · see citing works
Tang, H., Yong, M., & Ren, J. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.1060404 · Cited by 85 · see citing works
“For example, individuals with a strong sense of environmental selfidentity are more likely to consume organic food (Qasim et al., 2019), engage in recycling and environmental activities (Balunde et al.”
BackgroundEffect of consumption values on consumer behavior: a Meta-analysis
Mason, M., Oduro, S., Umar, R. M., & Zamparo, G. (2023) · Marketing Intelligence & Planning · doi:10.1108/mip-03-2023-0100 · Cited by 73 · see citing works
Majeed, A., Ahmed, I., & Rasheed, A. (2021) · Journal of Environmental Planning and Management · doi:10.1080/09640568.2021.1922995 · Cited by 70 · see citing works
“Functional value-quality has a significant positive influence on behavioral intention to consume organic food (Qasim et al. 2019).”
BackgroundResultInfluentialEssiz, O., & Senyuz, A. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3569 · Cited by 69 · see citing works
Su, Y., Khaskheli, A., Raza, S., & Yousufi, S. Q. (2022) · Management of environmental quality · doi:10.1108/meq-12-2021-0279 · Cited by 63 · see citing works
Ray, A., Bala, P., & Dwivedi, Y. (2020) · Journal of Strategic Marketing · doi:10.1080/0965254x.2020.1749875 · Cited by 63 · see citing works
“Earlier researchers have found emotional values and usage-intention to be positively related in various scenarios like, consumption of organic food (Qasim et al., 2019), customer ’ s purchase intention (Asshidin et al., 2016), local food consumption (Choe & Kim, 2018), accepting public information…”
BackgroundResultInfluentialRevealing Consumer Behavior toward Green Consumption
Zeynalova, Z. Z., & Namazova, N. (2022) · Sustainability · doi:10.3390/su14105806 · Cited by 61 · see citing works
Assessment of millennial organic food consumption and moderating role of food neophobia in Pakistan
Kashif, U., Chen, H., Naseem, S., Khan, W., Akram, M. W., Rehman, K. U., & Andleeb, S. (2021) · Current Psychology · doi:10.1007/s12144-021-01520-1 · Cited by 61 · see citing works
Hasan, M. M., Amin, M. A., Arefin, M. S., & Mostafa, T. (2023) · Environment Development and Sustainability · doi:10.1007/s10668-023-03284-z · Cited by 70 · see citing works
The influence of ecological concern on green purchase behavior
Fontes, E. S. P., Moreira, A. C., & Carlos, V. S. (2021) · Management & Marketing · doi:10.2478/mmcks-2021-0015 · Cited by 65 · see citing works
“Intentions to perform a behavior are considered to better explain values and identity than actual past behavior (Qasim et al., 2019).”
Identifying key attributes in sustainable food choices: An analysis using the food values framework
Piracci, G., Casini, L., Contini, C., Stancu, C., & Lähteenmäki, L. (2023) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2023.137924 · Cited by 52 · see citing works
Ghaffar, A., Zaidi, S. S. Z., & Islam, T. (2023) · Management of environmental quality · doi:10.1108/meq-05-2022-0153 · Cited by 51 · see citing works
Li, Y., Siddik, A. B., Masukujjaman, M., & Wei, X. (2021) · Applied Sciences · doi:10.3390/app11219878 · Cited by 55 · see citing works
“[44] used environmental self-identity to moderate the relationship between consumption value and behavioral intent, while Neves and Oliveira [45] used it to moderate the relationship between co-benefits, labeling, operations and maintenance, and savings.”
MethodMapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach
Sharma, C., & Kushwah, S. (2024) · Journal of Consumer Behaviour · doi:10.1002/cb.2434 · Cited by 46 · see citing works
Consumer Motivation to Buy Organic Food Depends on Lifestyle
Soroka, A., & Wojciechowska-Solis, J. (2019) · Foods · doi:10.3390/foods8110581 · Cited by 46 · see citing works
“[45] consumption values and self-identity are the essential antecedents of sustainable consumer behavior.”
BackgroundBhutto, M. Y., Khan, M., Ertz, M., & Sun, H. (2022) · Sustainability · doi:10.3390/su14053015 · Cited by 45 · see citing works
Alshebami, A., Alholiby, M. S., Elshaer, I., Sobaih, A., & Marri, S. H. A. (2023) · Administrative Sciences · doi:10.3390/admsci13100226 · Cited by 41 · see citing works
“Environmental self-identity is directly related to an individual’s personal environmental values, beliefs, and behaviours (Qasim et al. 2019).”
BackgroundZhu, J., Zheng, S., Kaabar, M. K. A., & Yue, X.-G. (2022) · Frontiers in Environmental Science · doi:10.3389/fenvs.2022.1052797 · Cited by 40 · see citing works
Sustainable consumption practices among Chinese youth
Hong, Y., Mamun, A. A., Masukujjaman, M., & Yang, Q. Y. (2024) · Humanities and Social Sciences Communications · doi:10.1057/s41599-024-03582-5 · Cited by 42 · see citing works
“Studies such as Qasim et al. (2019) and Neves and Oliveira (2021) employed environmental self-identity as a moderator between various factors and behavioral intent.”
Moral identity, consumption values and green purchase behaviour
Rana, S. M. S., & Solaiman, M. (2022) · Journal of Islamic Marketing · doi:10.1108/jima-01-2021-0030 · Cited by 36 · see citing works
Pauluzzo, R., & Mason, M. (2021) · Journal of Marketing Theory and Practice · doi:10.1080/10696679.2021.1908146 · Cited by 36 · see citing works
Escobar-Farfán, M., García-Salirrosas, E. E., Guerra-Velásquez, M., Veas-González, I., Gómez-Bayona, L., & Gallardo-Canales, R. (2025) · Nutrients · doi:10.3390/nu17071140 · Cited by 36 · see citing works
Extending the theory of planned behaviour to predict sustainable food consumption
Arya, B., Chaturvedi, S., & Bhati, N. S. (2024) · Environment Development and Sustainability · doi:10.1007/s10668-024-04466-z · Cited by 36 · see citing works
Gil-Giménez, D., Rolo-González, G., Suárez, E., & Muiños, G. (2021) · Sustainability · doi:10.3390/su13179664 · Cited by 31 · see citing works
“The influence of environmental self-identity on behavior is not limited to a direct effect; there is further evidence of the mediating role environmental self-identity has between values, environmental preferences, and behavior [19,20,34], in diverse areas such as the intention to consume organic food [37], sustainabl…”
BackgroundResultMorais, A. C., Ishida, A., & Matsuda, R. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103556 · Cited by 31 · see citing works
Role of theory of consumption values in consumer consumption behavior: a review and Agenda
Bahoo, S., Umar, R. M., Mason, M. C., & Zamparo, G. (2023) · International Review of Retail Distribution & Consumer Research · doi:10.1080/09593969.2023.2290657 · Cited by 29
“A closer look at the past literature shows that the perceived inconvenience of buying green products, environmental concerns, and environmental self-identity underlie the relationship between consumption values and green buying behavior (Caniëls et al. 2021; Qasim et al. 2019).”
Bhutto, M. Y., Khan, M., Sun, C., Hashim, S., & Khan, H. (2023) · PLoS ONE · doi:10.1371/journal.pone.0281527 · Cited by 27
“It is noted that various studies have been conducted in western countries, but very few studies investigated environmental behaviour and related aspects in Asian countries [11].”
BackgroundHasan, A. A.-T. (2022) · Journal of Contemporary Marketing Science · doi:10.1108/jcmars-01-2022-0002 · Cited by 38 · see citing works
Carfora, V., Buscicchio, G., & Catellani, P. (2024) · Scientific Reports · doi:10.1038/s41598-024-74234-6 · Cited by 28 · see citing works
“In a quantitative study, environmental identity was identified as the strongest predictor of proenvironmental fashion behaviors 62 .”
Song, W., Deng, J., Zhang, F., Peng, X., & Jin, X. (2023) · Environment Development and Sustainability · doi:10.1007/s10668-023-03549-7 · Cited by 27 · see citing works
“For example, some studies have found that environmental self-identity directly and indirectly affects consumers’ willingness to engage in sustainable practices, such as adopting electric vehicles and consuming organic food (Barbarossa et al., 2017; Qasim et al., 2019).”
Bruchmann, K., Chue, S. M., Dillon, K., Lucas, J. K., Neumann, K., & Parque, C. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.612662 · Cited by 25 · see citing works
“, 2008), predicts more pro-environmental behaviors (Hinds and Sparks, 2008; Perrin and Benassi, 2009; Qasim et al., 2019), and even more frequent participation in environmental activism (Schmitt et al.”
BackgroundRūtelionė, A., & Bhutto, M. Y. (2024) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-06-2023-0161 · Cited by 24 · see citing works
Sharma, A., Singh, D., & Misra, R. (2023) · Journal of International Consumer Marketing · doi:10.1080/08961530.2023.2215464 · Cited by 27 · see citing works
“This framework finds use in research on green packaging (Singh and Pandey 2018), organic food purchase choices (Qasim et al. 2019; Rahnama 2017), PI on h ot e l - br a n d e d m o bi l e app l i c at i on s (Boonsiritomachai and Sud-On 2020), value perceptions in banking (Chang and Tseng 2010),…”
BackgroundKhayyam, M., Shuai, C.-M., Qasim, H., Ihtisham, M., Anjum, R., Li, J., Tikhomirova, A., & Khan, N. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.673771 · Cited by 24 · see citing works
Self-citationRahman, S. U., & Luomala, H. (2020) · Journal of International Food & Agribusiness Marketing · doi:10.1080/08974438.2020.1816243 · Cited by 24 · see citing works
“Moreover, Qasim et al. (2019) showed that the level of income does not influence Pakistani consumers’ intention to consume organic food.”
BackgroundWu, C., Li, S., Cheng, F., Zhang, L.-Y., Du, Y.-L., He, S., & Lang, H.-J. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.563558 · Cited by 23 · see citing works
Dreyer, H., Sonnenberg, N., & van der Merwe, D. (2022) · Sustainability · doi:10.3390/su142214855 · Cited by 22 · see citing works
The role of psychological food involvement in explaining the intention to reduce meat consumption
Castellini, G., Savarese, M., & Graffigna, G. (2023) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2023.102176 · Cited by 22 · see citing works
“Indeed, some studies have shown that the symbolic value given to food plays a significant role in determining our purchasing choices (Costa et al., 2019; Qasim et al., 2019).”
Exploring the role of green brand positioning in determining green product purchase intention
Krissanya, N., Sholikhah, S., Berutu, M. B., & Sari, D. A. P. (2023) · International Journal of Applied Economics, Finance and Accounting · doi:10.33094/ijaefa.v15i2.838 · Cited by 21 · see citing works
Batool, A., Shabbir, R., Abrar, M., & Bilal, A. (2022) · Journal of Islamic Marketing · doi:10.1108/jima-08-2021-0258 · Cited by 20 · see citing works
Antecedents of Green Purchasing Behavior in the Arabic Gulf
Elsantil, Y. G. (2021) · Social Marketing Quarterly · doi:10.1177/15245004211013467 · Cited by 19 · see citing works
“This matches previous research highlighting that consumers improve their self-image by showing that they are environmentally responsible (Dagher & Itani, 2014; K. Lee, 2008; Qasim et al., 2019).”
BackgroundInfluentialRūtelionė, A., & Bhutto, M. Y. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e35330 · Cited by 18 · see citing works
“Our study found a stimulus of consumption values on the purchase intention of organic food; specifically, our findings designate a positive impact of functional value (quality) on the purchase intention of organic food, aligning with preceding research outcomes [28, 82].”
BackgroundMethodResultInfluentialAssessing Involvement with Food: A Systematic Review of Measures and Tools
Castellini, G., & Graffigna, G. (2021) · Food Quality and Preference · doi:10.1016/j.foodqual.2021.104444 · Cited by 18 · see citing works
Development and validation of the Psychological Food Involvement Scale (PFIS)
Castellini, G., Bryant, E., Stewart-Knox, B., & Graffigna, G. (2023) · Food Quality and Preference · doi:10.1016/j.foodqual.2022.104784 · Cited by 17 · see citing works
Kusumastuti, A., Atika, Achmadi, T. A., Phusavat, K., & Hidayanto, A. (2022) · Environmental science and pollution research international · doi:10.1007/s11356-022-23330-z · Cited by 16 · see citing works
“These factors have also been linked to consumer behavior, as in the case of hybrid vehicles, organic food, and restau-rants which determine the benefits and sustainability of the company (Hamzah and Tanwir 2021; Qasim et al. 2019; Thielemann et al. 2018).”
InfluentialBhutto, M. Y., & Rūtelionė, A. (2025) · Social Responsibility Journal · doi:10.1108/srj-11-2024-0770 · Cited by 18 · see citing works
Noor, N. A. M., Muhammad, A., Isa, F. M., Shamsudin, M. F., & Abaidah, T. N. A. T. (2025) · World Electric Vehicle Journal · doi:10.3390/wevj16100556 · Cited by 27 · see citing works
Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model
García-Salirrosas, E. E., Escobar‐Farfán, M., Esponda-Pérez, J. A., Villar-Guevara, M., Rondon-Eusebio, R. F., Zavaleta, G. A. E., Urraca-Vergara, E. M., & Guerra-Velásquez, M. (2025) · Foods · doi:10.3390/foods14010125 · Cited by 15 · see citing works
“Similarly, Qasim et al. [67] demonstrated that environmental self-identity, closely related to healthy consumer identity, is a crucial mediator between consumer values and purchase intentions for organic and healthy food.”
Modeling the Antecedents of Green Consumption Values to Promote the Green Attitude
Kayani, U. N., Haque, A., Kulsum, U., Mohona, N. T., & Hasan, F. (2023) · Sustainability · doi:10.3390/su151713111 · Cited by 21 · see citing works
Furry friends welcome! Investigating dog-owners’ perceived value of dining out with their pets
Shao, X., Zhang, X.-Y., Jeong, E., Li, J., & Shin, H. (2024) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2024.103820 · Cited by 14 · see citing works
Gao, J., al Mamun, A., Yang, Q., Rahman, M. K., & Masud, M. (2024) · Scientific Reports · doi:10.1038/s41598-024-52064-w · Cited by 14 · see citing works
“Emotional values capture an individual’s feelings and emotions related to the natural environment, such as a sense of reverence, connection, and responsibility toward environmental protection 31 .”
BackgroundQuaye, E. S., Mokgethi, K., & Ameyibor, L. E. K. (2021) · Social Marketing Quarterly · doi:10.1177/15245004211053853 · Cited by 14 · see citing works
“People who identify as healthy eaters will develop strong health consciousness and ultimately engage in health-consistent behaviors (Dominick & Cole, 2020; Qasim et al., 2019).”
BackgroundOn the relationship between hunters and pro-environmental intent
Ghasemi, B., & Kyle, G. (2021) · Human Dimensions of Wildlife · doi:10.1080/10871209.2021.1904060 · Cited by 14 · see citing works
“This practice is common in crosssectional research (e.g., Qasim et al., 2019; van der Werff et al., 2013a; 2014).”
BackgroundMethodJung, S.-H., Kim, J.-H., Cho, H.-N., Lee, H., & Choi, H.-J. (2021) · Sustainability · doi:10.3390/su132011160 · Cited by 13 · see citing works
“That is, a behavioral intention is one’s subjective willingness to plan and modify one’s future behavior based on the emotion evoked by the product or service or the internal response and experience the person has after the consumption behavior [81,84,85].”
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Aweke, A. T. (2025) · Journal of Agriculture and Food Research · doi:10.1016/j.jafr.2025.101711 · Cited by 11
What Drives People to Adopt Grocery Apps? The Moderating Role of Household Size
Chakraborty, D., Bhatnagar, S. B., Biswas, W., & Khatua, A. K. (2022) · Business Perspectives and Research · doi:10.1177/22785337221091640 · Cited by 11 · see citing works
“Previous studies also argued the demographic variables like gender and monthly income are having chances to be connected with intention to travel and can also influence the decision-making behavior (Qasim et al., 2019).”
Melović, B., Dabić, M., Rogić, S., Đurišić, V., & Пророк, В. (2020) · British Food Journal · doi:10.1108/bfj-10-2019-0761 · Cited by 28 · see citing works
Reflections on Green Purchase Behaviour in the Era of COVID-19: A Conceptual Framework
George, A., & Nair, A. S. (2022) · Vision The Journal of Business Perspective · doi:10.1177/09722629221087363 · Cited by 10 · see citing works
“Relationship Between CV and GPI Qasim et al. (2019) retrieved the favourable relationship of CV with organic food purchase intentions.”
Bauer, A., & Menrad, K. (2020) · Energy Research & Social Science · doi:10.1016/j.erss.2020.101509 · Cited by 10 · see citing works
Why Do Consumers Buy Organic? Exploring Motivations and Socio-Economic Patterns
Jakubowska, D., Grzywińska-Rąpca, M., & Grzybowska-Brzezińska, M. (2024) · Agriculture · doi:10.3390/agriculture15010050 · Cited by 9 · see citing works
Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives
Bosisio, J., Zamparo, G., Mazzucchelli, A., Chierici, R., & Mason, M. C. (2024) · Technovation · doi:10.1016/j.technovation.2024.103119 · Cited by 9 · see citing works
Goh, C. F., Long, C. M., Fedelis, N. A. H., Hamdan, H., Chuah, S. C., Yeo, S. F., Tan, C. L., & Wong, T. W. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103270 · Cited by 15 · see citing works
Rajput, A., Halan, D., & Srivastava, V. (2025) · Research Journal of Textile and Apparel · doi:10.1108/rjta-06-2024-0090 · Cited by 8 · see citing works
Speak to their hearts! Enhancing consumer social responsibility through emotional appeals
Ganassali, S., & Ganassali, J. (2025) · Journal of Consumer Marketing · doi:10.1108/jcm-12-2023-6486 · Cited by 8 · see citing works
Du, L.-J., & Jiang, S. (2025) · Sustainability · doi:10.3390/su17072942 · Cited by 8 · see citing works
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Lathabhavan, R., & Lathabhavan, R. (2024) · Journal of Indian Business Research · doi:10.1108/jibr-01-2023-0029 · Cited by 8 · see citing works
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Sinha, V., & Parmar, H. (2023) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2023.100128 · Cited by 7 · see citing works
Hoyos-Vallejo, C. A., Carrión-Bósquez, N., & Veas-González, I. (2025) · Academia : Revista Latinoamericana de Administración · doi:10.1108/arla-06-2024-0120 · Cited by 7
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Preferensi pangan fungsional dan implikasinya terhadap kesehatan masyarakat: Tinjauan sistematis
Amalia, R. N., Rahmiwati, A., Fajar, N., & Sari, N. (2024) · Jurnal SAGO Gizi dan Kesehatan · doi:10.30867/gikes.v5i2.1654 · Cited by 7
“…menggambarkan kompleksitas faktor-faktor yang mempengaruhi preferensi konsumen terhadap makanan fungsional, menyoroti pentingnya sikap konsumen, perilaku, dan aksesibilitas informasi sebagai determinan positif terhadap konsumsi pangan fungsional yang berkelanjutan (Boca, 2021; Qasim et al., 2019).”
BackgroundModeling the environmental performance by focusing on environmental behavior rural farmers
Kaykhosravi, M., Dehyouri, S., & Mirdamadi, S. (2023) · Environmental and Sustainability Indicators · doi:10.1016/j.indic.2023.100309 · Cited by 7 · see citing works
Chang, M., Chao, C.-T., & Chen, H.-S. (2023) · Foods · doi:10.3390/foods12173310 · Cited by 7 · see citing works
“[35] underscored how an individual’s moral self-identity can harmonize their attitudes towards environmental conservation and animal welfare.”
BackgroundAntecedents of Pro-Environmental Behaviors: A Study on Green Consumption in an Emerging Market
Le, Y.-H., & Manh, T. N. (2022) · International Journal of Asian Business and Information Management · doi:10.4018/ijabim.297848 · Cited by 7 · see citing works
“(2021)’s work where willingness to purchase acted only as a partial mediator in the relationship between ethical self-identity, a sort of environmental and animal identity (Qasim et al., 2019), and pro-environmental behaviors.”
Fatoki, O. (2020) · doi:10.30892/gtg.32418-574 · Cited by 7
“Individuals with GSI may purchase environmentally friendly products and services because they are in congruence their self-definition needs (Qasim et al., 2019).”
BackgroundShan, L., Xu, Y., Jiao, X., Lu, Q., & Liu, X. (2025) · Sustainable Futures · doi:10.1016/j.sftr.2025.101488 · Cited by 6 · see citing works
Kwaku, A. R., Hui, X., Antwi, S., Gbolonyo, P. K., Ameyaw, M. A., Bentum-Micah, G., & Adjei, E. O. (2024) · Frontiers in Sustainable Food Systems · doi:10.3389/fsufs.2024.1364052 · Cited by 5 · see citing works
Ledesma-Chaves, P., Gil-Cordero, E., & Maldonado-López, B. (2024) · Future Foods · doi:10.1016/j.fufo.2024.100383 · Cited by 6 · see citing works
Recreational Cycling Attributes, Perceived Value, and Satisfaction
Aizat, M., Zain, N. A. M., Hanafiah, M., Asyraff, M. A., & Ismail, H. (2023) · Journal of Quality Assurance in Hospitality & Tourism · doi:10.1080/1528008x.2023.2243384 · Cited by 6 · see citing works
“Recent studies have employed the TCV to evaluate these behavioral outcomes, including satisfaction (Lai et al., 2012; Rivera et al., 2018), intention (Awuni & Du, 2016; Kushwah et al., 2019; Qasim et al., 2019; Rivera et al., 2018), and loyalty (Poushneh & Vasquez-Parraga, 2019).”
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
Leyva-Hernández, S., González-Rosales, V. M., Mendoza, O. G., & Toledo-López, A. (2022) · Innovar · doi:10.15446/innovar.v33n87.105509 · Cited by 6 · see citing works
Theory Consumption of Value: Destination Images in Local Culinary
Surakarta, U. M., Praswati, A. N., Mukharomah, W., Surakarta, U. M., Ramadhani, A., Surakarta, U. M., Murwanti, S., & Surakarta, U. M. (2021) · International Journal of Applied Sciences in Tourism and Events · doi:10.31940/ijaste.v5i1.1926 · Cited by 8 · see citing works
Ngo, T. T. A., Pham, T. C., Tran, V. S., Le, N., Dinh, T. N., & Nguyen, Q. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105873 · Cited by 5 · see citing works
Das, P., & Das, S. (2024) · Vision The Journal of Business Perspective · doi:10.1177/09722629241291731 · Cited by 5 · see citing works
Analysis green consumption concept from a bibliometric
Leyva-Hernández, S., Arango-Ramírez, P. M., & Gaviria-Marín, M. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2422168 · Cited by 5 · see citing works
Determinants of Local Dairy Products Purchasing Behavior: The Case of Western Iranian Consumers
Moradi, M., Basami, A., Alambeigi, A., Zhoolideh, M., & Khamenh, S. B. (2024) · Journal of International Food & Agribusiness Marketing · doi:10.1080/08974438.2024.2335620 · Cited by 5
“This theory has been used in various studies to understand consumers’ behavior (Chakraborty & Dash, 2023; Hussain et al., 2022; Qasim et al., 2019), and its excellent predictive validity has been proven in over 200 different situations (Tanrikulu, 2021).”
Ahmad, N., Nafees, B., & Kamran, H. (2023) · Academic journal of social sciences · doi:10.54692/ajss.2023.07022018 · Cited by 5 · see citing works
“These findings match Qasim et al. (2019).”
BackgroundInfluentialThe Influence of Purchasing Organic Food Among Expatriates in Indonesia
Genoveva, G., & Alamodi, A. (2022) · Indonesian Journal of Business and Entrepreneurship · doi:10.17358/ijbe.8.1.136 · Cited by 5 · see citing works
“Environmental self-identity significantly mediates the structural relationship between consumption values and the behavioural intention to consume organic food (Qasim et al. 2019).”
BackgroundHsu, T., Her, S.-T., & Hou, J.-J. (2021) · Mathematics · doi:10.3390/math9202608 · Cited by 7 · see citing works
“Qasim, Yan [88] Function value (price), Function value (quality), Social Value, Conditional Value, Epistemic Value, Emotional Value.”
Background
- Authors
- Qasim, H., Yan, L., Guo, R., Saeed, A., & Ashraf, B. N.
- Affiliations
- China University of Geosciences (CN)
- University of Management and Technology (PK)
- East China Jiaotong University (CN)
- Corresponding author
- Qasim, Haroon
- Yan, Liang
- Venue
- International Journal of Environmental Research and Public Health
- Publisher
- MDPI AG
- Published
- 2019-03-28
- Volume
- 16
- Issue
- 7
- Pages
- 1106
- ISSN
- 1660-4601 (ISSN-L)
- PMC
- PMC6479335
- OpenAlex
- W2925312270
- Cited by
- 177
- References
- 105
- Citations by year
- 2026: 20 · 2025: 30 · 2024: 35 · 2023: 30 · 2022: 21 · 2021: 24 · 2020: 14 · 2019: 3
- FWCI
- 11.43
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- International Journal of Environmental Research and Public Health (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Keywords
- environmental self-identity, consumption values, organic food consumption, behavioral intention, sustainable consumption, functional value, social values, conditional value, epistemic value, emotional value, organic food consumers, organic food market
- MeSH terms
- Adolescent, Adult, Consumer Behavior, Emotions, Environment, Female, Food Preferences, Humans, Male, Middle Aged, Pakistan, Surveys and Questionnaires, Self Concept, Social Environment, Socioeconomic Factors, Intention, Young Adult, Food, Organic
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