The DOI matches its Crossref record; 33 of the 33 references it cites were found in a registry or an index.
The Social Capital of Opinion Leaders
Abstract
Opinion leaders are more precisely opinion brokers who carry information across the social boundaries between groups. They are not people at the top of things so much as people at the edge of things, not leaders within groups so much as brokers between groups. The familiar two-step flow of communication is a compound of two very different network mechanisms: contagion by cohesion through opinion leaders gets information into a group, and contagion by equivalence generates adoptions within the group. Opinion leaders as brokers bear a striking resemblance to network entrepreneurs in social capital research. The complementary content of diffusion and social capital research makes the analogy productive. Diffusion research describes how opinion leaders play their role of brokering information between groups, and social capital research describes the benefits that accrue to brokers.
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Cites
Granovetter, M. S. (1973) · American Journal of Sociology · doi:10.1086/225469 · Cited by 40,491
Rogers, E. M., Singhal, A., & Quinlan, M. M. (2019) · An Integrated Approach to Communication Theory and Research · doi:10.4324/9780203710753-35 · Cited by 37,322
Social Network Analysis: Methods and Applications
Wasserman, S., & Faust, K. (1994) · doi:10.1017/cbo9780511815478 · Cited by 17,557
Stanton, B. F., & Rogers, E. M. (1963) · Journal of Farm Economics · doi:10.2307/1235767 · Cited by 6,675
(2017) · The SAGE Encyclopedia of Communication Research Methods · doi:10.4135/9781483381411.n575 · Cited by 6,008
The Network Structure Of Social Capital
Burt, R. S. (2000) · Research in Organizational Behavior · doi:10.1016/s0191-3085(00)22009-1 · Cited by 4,104
Self-citationThe Contingent Value of Social Capital
Burt, R. S. (1997) · Administrative Science Quarterly · doi:10.2307/2393923 · Cited by 3,366
Self-citationThe Role of Institutionalization in Cultural Persistence
Zucker, L. G. (1977) · American Sociological Review · doi:10.2307/2094862 · Cited by 3,068
Social Contagion and Innovation: Cohesion versus Structural Equivalence
Burt, R. S. (1987) · American Journal of Sociology · doi:10.1086/228667 · Cited by 2,401
Self-citationSocial Ties and Word-of-Mouth Referral Behavior
Brown, J. J., & Reingen, P. H. (1987) · Journal of Consumer Research · doi:10.1086/209118 · Cited by 2,378
Cited by
Structural Holes and Good Ideas
Burt, R. S. (2004) · American Journal of Sociology · doi:10.1086/421787 · Cited by 5,642
Self-citationDeterminants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
Chu, S.-C., & Kim, Y. (2011) · International Journal of Advertising · doi:10.2501/ija-30-1-047-075 · Cited by 2,053
Influentials, Networks, and Public Opinion Formation
Watts, D. J., & Dodds, P. S. (2007) · Journal of Consumer Research · doi:10.1086/518527 · Cited by 1,875
Structural Holes versus Network Closure as Social Capital
Burt, R. S. (2017) · Social Capital · doi:10.4324/9781315129457-2 · Cited by 1,358
Self-citationSocial Network Analysis: Foundations and Frontiers on Advantage
Burt, R. S., Kilduff, M., & Tasselli, S. (2013) · Annual Review of Psychology · doi:10.1146/annurev-psych-113011-143828 · Cited by 707
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Metadata
- Authors
- BURT, R. S.
- Venue
- The ANNALS of the American Academy of Political and Social Science
- Publisher
- SAGE Publications
- Published
- 1999-11-01
- Volume
- 566
- Issue
- 1
- Pages
- 37-54
- ISSN
- 0002-7162 (ISSN-L)
- OpenAlex
- W2155769151
- Cited by
- 565
- References
- 33
- FWCI
- 14.24
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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