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Cited by 438

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Knowing “What” to do is not Enough: Turning Knowledge into Action

Pfeffer, Jeffrey, Sutton, Robert I.·1999·California Management Review

Abstract

Why, in light of all the substantial resources firms devote to improving their performance, do so few management practices actually change? In fact, knowledge management at many companies often makes the knowing-doing gap worse. This article explains why firms find it so difficult to translate knowledge into practice and offers a set of guidelines that address the sources of this problem. Knowing what to do is not enough; the challenge for managers is to figure out how to do what they know needs to be done.

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Metadata

Authors
Pfeffer, J., & Sutton, R. I.
Venue
California Management Review
Published
1999-10
Volume
42
Issue
1
Pages
83-108
ISSN
  • 0008-1256 (ISSN-L)
  • 2162-8564
OpenAlex
W1973291189
Cited by
438
References
0
FWCI
53.53
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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CoChat. (2026). Citation check: Knowing “What” to do is not Enough: Turning Knowledge into Action. https://app.cochat.ai/papers/10.1177/000812569904200101
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Pfeffer, J., & Sutton, R. I. (1999). Knowing “What” to do is not Enough: Turning Knowledge into Action. California Management Review. https://doi.org/10.1177/000812569904200101

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.