The DOI matches its Crossref record; 19 of the 19 references it cites were found in a registry or an index.
Outback Steakhouse in Korea: A Success Story
Abstract
Outback Steakhouse Korea has proven to be a successful casual-dining transplant from the United States. Highlighting the company's competitive advantages and core competencies, this study describes the critical success factors for this restaurant company. Key among the success factors is a decentralized structure that takes advantage of the business acumen of managing partners. A flexible approach that allowed the Korean chain to respond to the country's cultural patterns and market preferences is balanced with a strict approach to hiring and training.
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“The integration of international and local resources and capabilities within the network improves the competitiveness of the firm (Lee et al., 2008).”
From A systematic review of international franchising (2021) · cites this paper as Lee et al., 2008
Citations
Cites
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Flagged first, then by citations
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Cited by
Sorted by citations
Kruesi, M. A., & Bazelmans, L. (2022) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-10-2021-0270 · Cited by 101
A systematic review of international franchising
Alon, I., Apriliyanti, I. D., & Henríquez Parodi, M. C. (2021) · Multinational Business Review · doi:10.1108/mbr-01-2020-0019 · Cited by 106
Law, R., Leung, D., & Cheung, C. (2012) · Cornell Hospitality Quarterly · doi:10.1177/1938965512457458 · Cited by 65
Kim, M., & Stepchenkova, S. O. (2017) · Journal of Quality Assurance in Hospitality & Tourism · doi:10.1080/1528008x.2017.1418699 · Cited by 66
Push and pull factors in international franchising
Madanoglu, M., Alon, I., & Shoham, A. (2017) · International Marketing Review · doi:10.1108/imr-03-2015-0037 · Cited by 59
Metadata
- Authors
- Lee, K., Khan, M. A., & Ko, J.-Y.
- Affiliations
- Western Carolina University (US)
- Department of Hospitality & Tourism Management in Pamplin College of Business at Virginia Tech,
- College of Tourism & Hotel Management at Kyung-Hee University in Seoul, Korea,
- Corresponding author
- Lee, Kyuho
- ORCID
- Lee, Kyuho
- Venue
- Cornell Hospitality Quarterly
- Publisher
- SAGE Publications
- Published
- 2008-02
- Volume
- 49
- Issue
- 1
- Pages
- 62-72
- ISSN
- 1938-9655 (ISSN-L)
- 1938-9663
- OpenAlex
- W2081326884
- Cited by
- 21
- References
- 19
- Citations by year
- 2022: 1 · 2021: 1 · 2020: 1 · 2019: 1 · 2018: 1 · 2017: 4 · 2016: 1 · 2015: 2 · 2014: 3 · 2013: 1 · 2012: 2
- FWCI
- 3.04
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Cornell Hospitality Quarterly (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
- Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
- Social Sciences › Business, Management and Accounting › Strategy and Management › Management and Organizational Practices
- Keywords
- casual dining restaurants, restaurant franchising, international expansion, Korean market, success factors, decentralized management, managing partner, cultural adaptation, employee training, hiring practices
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