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Cited by 113Media, Gender, and AdvertisingFeminist Theory and Gender StudiesRace, History, and American Society

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

Black Womanhood: Essence and its Treatment of Stereotypical Images of Black Women

Woodard, Jennifer Bailey, Mastin, Teresa·2005·Journal of Black Studies
DOI 10.1177/0021934704273152
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Abstract

One could assume it is a given that Essencemagazine dispels stereotypical images of Black women and that it works to liberate them from the strictures imposed on them by a world in which they live as an undervalued and marginalized minority. After all, this is the only longstanding women’s magazine that targets Black women and addresses specifically their cultural and emotional needs as African Americans and women. This content analysis examines whether Essenceworks as a liberating feminist text that dispels, as opposed to validates, stereotypical images of Black women. We hypothesize that (a) there will be more evidence to dispel the stereotypes than to perpetuate them and (b) that of the four major African American women stereotypes—mammy, matriarch, sexual siren, and welfare mother or queen—the matriarch and sexual siren stereotypes will be dispelled more frequently. Results support the former hypothesis entirely and the latter hypothesis partially.

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Crossref · 10.1177/0021934704273152

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14 of 14 references verified0 citation errors · 0 not checkable

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Research works printed but not linked: 4

  1. Black venture. (1970, May 4). Time, pp. 79-80.
  2. 2000, Essencemagazine media kit, 30th Anniversary [Brochure]
  3. Scarupa, H. J., 1977, Essence, 8, 91
  4. Thom, M., 1997, Inside Ms

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Metadata

Authors
Woodard, J. B., & Mastin, T.
Affiliations
  • Middle Tennessee State University (US)
  • Michigan State University (US)
Venue
Journal of Black Studies
Publisher
SAGE Publications
Published
2005-11
Volume
36
Issue
2
Pages
264-281
ISSN
  • 0021-9347 (ISSN-L)
  • 1552-4566
DOI
10.1177/0021934704273152
OpenAlex
W2034679522
Cited by
111
References
14
Citations by year
2026: 6 · 2025: 5 · 2024: 5 · 2023: 6 · 2022: 10 · 2021: 13 · 2020: 9 · 2019: 3 · 2018: 5 · 2017: 3 · 2016: 5 · 2015: 7 · 2014: 8 · 2013: 2 · 2012: 9
FWCI
3.17
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Black Studies (publishedVersion)
Topics
  • Social Sciences › Gender Studies › Media, Gender, and Advertising
  • Social Sciences › Gender Studies › Feminist Theory and Gender Studies
  • Social Sciences › Sociology and Political Science › Race, History, and American Society
Keywords
Black women, stereotypes, mammy stereotype, African American women, women's magazines, feminist media, representation of Black women

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