The DOI matches its Crossref record.
The Fog Index After Twenty Years
Abstract
This article is Robert Gunning's own assessment of the achieve ments of the Fog Index after twenty years of use. Those in terested in readability formulas will be happy to learn a little more not only about the history and development of the Fog Index but about the applica tions that have been made of it in business and industry, and also in newspaper and govern ment work. Mr. Gunning is well aware, of course, of some of the weaknesses of the index, but obviously he also has rea son to be proud of its achieve ments.
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Citations
Cited by
What makes a useful online review? Implication for travel product websites
Liu, Z., & Park, S. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.09.020 · Cited by 963
Krishnamurthy, S., & Kucuk, S. U. (2009) · Journal of Business Research · doi:10.1016/j.jbusres.2008.09.003 · Cited by 261
A (Blurry) Vision of the Future: How Leader Rhetoric about Ultimate Goals Influences Performance
Carton, A. M., Murphy, C., & Clark, J. R. (2014) · Academy of Management Journal · doi:10.5465/amj.2012.0101 · Cited by 244
Evaluating text quality: the continuum from text-focused to reader-focused methods
Schriver, K. A. (1989) · IEEE Transactions on Professional Communication · doi:10.1109/47.44536 · Cited by 194
Accessibility of Indian universities’ homepages: An exploratory study
Ismail, A., & Kuppusamy, K. S. (2018) · Journal of King Saud University - Computer and Information Sciences · doi:10.1016/j.jksuci.2016.06.006 · Cited by 114
“The metrics which has been adopted to measure the readability score of Indian University Homepages in our experiments is Gunning Fog Index (Gunning, 1969).”
Metadata
- Authors
- Gunning, R.
- Venue
- Journal of Business Communication
- Publisher
- SAGE Publications
- Published
- 1969-01
- Volume
- 6
- Issue
- 2
- Pages
- 3-13
- ISSN
- 0885-2456 (ISSN-L)
- OpenAlex
- W2117334662
- Cited by
- 389
- References
- 0
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
