The DOI matches its Crossref record.
The Marketing Revolution
Abstract
Business today, the author maintains, is in the throes of a marketing revolution. This revolution is based on a change of philosophy, and one of its effects will be the emergence of marketing as the dominant function in American business.
Overview
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Citations
Cited by
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
Grönroos, C. (1994) · Management Decision · doi:10.1108/00251749410054774 · Cited by 1,410
Re‐evaluating green marketing strategy: a stakeholder perspective
Rivera‐Camino, J. (2007) · European Journal of Marketing · doi:10.1108/03090560710821206 · Cited by 270
A Stakeholder-Unifying, Cocreation Philosophy for Marketing
Lusch, R. F., & Webster, F. E. (2011) · Journal of Macromarketing · doi:10.1177/0276146710397369 · Cited by 223
Facebook and Finance: On the Social Logic of the Derivative
Arvidsson, A. (2016) · Theory, Culture & Society · doi:10.1177/0263276416658104 · Cited by 100
Metadata
- Authors
- Keith, R. J.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1960-01
- Volume
- 24
- Issue
- 3
- Pages
- 35-38
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2318042838
- Cited by
- 583
- References
- 0
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Marketing Revolution. https://app.cochat.ai/papers/10.1177/002224296002400306
- The paper
- Keith, R. J. (1960). The Marketing Revolution. Journal of Marketing. https://doi.org/10.1177/002224296002400306
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
