The DOI matches its Crossref record.
What is Meant by Services?
Abstract
The marketing discipline has been concerned primarily with GOODS. Yet SERVICES are claiming an increasing share of the consumer's dollar. This author argues that marketing people should direct more of their attention to the services sector. What are the marketing characteristics of services? Are goods solely goods—services solely services? Is not the marketing of services by government agencies an appropriate province for marketing analysis? These are some of the questions considered here.
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Citations
Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Understanding customer experience throughout the customer journey
Lemon, K. N., & Verhoef, P. C. (2016) · Journal of Marketing · doi:10.1509/jm.15.0420 · Cited by 5,765
A Role Theory Perspective on Dyadic Interactions: The Service Encounter
Solomon, M. R., Surprenant, C., Czepiel, J. A., & Gutman, E. G. (1985) · Journal of Marketing · doi:10.2307/1251180 · Cited by 2,004
The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Service Research · doi:10.1177/1094670503262946 · Cited by 1,338
Service portraits in service research: a critical review
Edvardsson, B., Gustafsson, A., & Roos, I. (2005) · International Journal of Service Industry Management · doi:10.1108/09564230510587177 · Cited by 763
The impact of services versus goods on consumers’ assessment of perceived risk and variability
Murray, K. B., & Schlacter, J. L. (1990) · Journal of the Academy of Marketing Science · doi:10.1007/bf02729762 · Cited by 811
Development of a Taxonomy of Services to Gain Strategic Marketing Insights
Bowen, J. (1990) · Journal of the Academy of Marketing Science · doi:10.1177/009207039001800104 · Cited by 397
Determinants of service quality and continuance intention of online services: The case of eTax
Hu, P. J., Brown, S. A., Thong, J. Y. L., Chan, F. K. Y., & Tam, K. Y. (2009) · Journal of the American Society for Information Science and Technology · doi:10.1002/asi.20956 · Cited by 139
Relational Governance Mechanisms and Uncertainties in Nonownership Services
Ndubisi, N. O., Ehret, M., & Wirtz, J. (2016) · Psychology & Marketing · doi:10.1002/mar.20873 · Cited by 43
Metadata
- Authors
- Rathmell, J. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1966-10
- Volume
- 30
- Issue
- 4
- Pages
- 32-36
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2329210187
- Cited by
- 459
- References
- 0
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
