The DOI matches its Crossref record.
Word-of-mouth Communication by the Innovator
Abstract
It is frequently claimed that “your best salesman is a satisfied customer.” Therefore, the innovator or first user of a new product or service can be a valuable asset to a firm. Do innovators in fact communicate their experiences to others? If so, why? These and other questions are the subject of this report of the communication experiences of first users of an automotive diagnostic service.
Overview
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Citations
Cited by
Electronic word-of-mouth in hospitality and tourism management
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008) · Tourism Management · doi:10.1016/j.tourman.2007.05.011 · Cited by 3,267
Product/Consumption-Based Affective Responses and Postpurchase Processes
Westbrook, R. A. (1987) · Journal of Marketing Research · doi:10.1177/002224378702400302 · Cited by 2,462
Seeking the Ideal Form: Product Design and Consumer Response
Bloch, P. H. (1995) · Journal of Marketing · doi:10.1177/002224299505900302 · Cited by 1,920
Word of mouth: understanding and managing referral marketing
Buttle, F. A. (1998) · Journal of Strategic Marketing · doi:10.1080/096525498346658 · Cited by 916
A multi-stage model of word-of-mouth influence through viral marketing
De Bruyn, A., & Lilien, G. L. (2008) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2008.03.004 · Cited by 906
Metadata
- Authors
- Engel, J. F., Kegerreis, R. J., & Blackwell, R. D.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1969-07
- Volume
- 33
- Issue
- 3
- Pages
- 15-19
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2318837501
- Cited by
- 392
- References
- 0
- FWCI
- 9.33
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Word-of-mouth Communication by the Innovator. https://app.cochat.ai/papers/10.1177/002224296903300303
- The paper
- Engel, J. F., Kegerreis, R. J., & Blackwell, R. D. (1969). Word-of-mouth Communication by the Innovator. Journal of Marketing. https://doi.org/10.1177/002224296903300303
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
