The DOI matches its Crossref record.
Incorporating Ecology into Marketing Strategy: The Case of Air Pollution
Abstract
A gasoline that claimed to reduce automotive emissions was introduced in a high air pollution area. This article reports the results of a study, completed six weeks after the introduction of the new product. The study examined consumer reaction toward the product and uncovered some of the marketing correlates of attitudes toward air pollution.
Overview
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Citations
Cited by
Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
Straughan, R. D., & Roberts, J. A. (1999) · Journal of Consumer Marketing · doi:10.1108/07363769910297506 · Cited by 1,611
Green consumers in the 1990s: Profile and implications for advertising
Roberts, J. A. (1996) · Journal of Business Research · doi:10.1016/0148-2963(95)00150-6 · Cited by 1,603
Hartmann, P., & Apaolaza Ibáñez, V. (2006) · Marketing Intelligence & Planning · doi:10.1108/02634500610711842 · Cited by 267
Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B. (2012) · Journal of Advertising · doi:10.1080/00913367.2012.10672454 · Cited by 123
Metadata
- Authors
- Kassarjian, H. H.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1971-07
- Volume
- 35
- Issue
- 3
- Pages
- 61-65
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2318879669
- Cited by
- 273
- References
- 0
- FWCI
- 4.96
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Incorporating Ecology into Marketing Strategy: The Case of Air Pollution. https://app.cochat.ai/papers/10.1177/002224297103500310
- The paper
- Kassarjian, H. H. (1971). Incorporating Ecology into Marketing Strategy: The Case of Air Pollution. Journal of Marketing. https://doi.org/10.1177/002224297103500310
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
