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Cited by 267Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationSustainable Supply Chain Management

The DOI matches its Crossref record, with a small difference in title or year; 4 of the 4 references it cites were found in a registry or an index.

Green value added

Hartmann, Patrick, Apaolaza Ibáñez, Vanessa·2006·Marketing Intelligence & Planning
DOI 10.1108/02634500610711842
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Abstract

Purpose: To provoke thought, and perhaps responses, to a radical view of “green marketing” and its place in society. Design/methodology/approach: This paper is essentially an essay but, based on a careful review of the relevant literature, several empirical studies conducted by the authors themselves, and some practical experience in green marketing. Findings: The key challenge for green marketers has been in the past and will be more so in the future to strengthen individuals' perception of the individual benefits to be gained from “going green” by adding more and stronger emotional values to green brands. Future green marketing research should extend its analysis to the emotional motivations and benefits associated with environmentally responsible consumption behaviour. Research limitations/implications: This essay is not based on a specific empirical study; it expresses a personal point of view, albeit well grounded in theory and practice. Green branding is a promising topic for future research. Practical implications: The propositions put and conclusions drawn can form the basis of a potentially valuable toolkit for those planning marketing and communication strategies for green products and services. Originality/value: The role of emotional benefits, particularly those based on the hypothetical human affinity with nature, has scarcely been attended to until now, in the field of green marketing.

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Citations

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Research works printed but not linked: 33

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Metadata

Authors
Hartmann, P., & Apaolaza Ibáñez, V.
Affiliations
University of the Basque Country (ES)
ORCID
Hartmann, Patrick
Venue
Marketing Intelligence & Planning
Publisher
Emerald
Published
2006-12-01
Volume
24
Issue
7
Pages
673-680
ISSN
0263-4503 (ISSN-L)
DOI
10.1108/02634500610711842
OpenAlex
W2045434660
Cited by
267
References
4
Citations by year
2026: 14 · 2025: 14 · 2024: 14 · 2023: 15 · 2022: 17 · 2021: 16 · 2020: 24 · 2019: 17 · 2018: 10 · 2017: 21 · 2016: 15 · 2015: 18 · 2014: 14 · 2013: 12 · 2012: 14
FWCI
12.91
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
Marketing Intelligence & Planning (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
Keywords
green marketing, green branding, emotional value, emotional benefits, environmentally responsible consumption, consumer perception, green products and services, marketing communication strategy

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