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Cited by 943

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Distribution Channels as Political Economies: A Framework for Comparative Analysis

Stern, Louis W., Reve, Torger·1980·Journal of Marketing

Abstract

This paper presents a unifying framework for the analysis of distribution channels which encompasses both economic and sociopolitical determinants of channel member behavior and provides a suitable departure point for comparative work. The framework integrates present approaches to the study of marketing channels and provides an essential, but heretofore missing, basis for comprehensive empirical research in the area.

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Metadata

Authors
Stern, L. W., & Reve, T.
Venue
Journal of Marketing
Published
1980-04
Volume
44
Issue
3
Pages
52-64
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2318811925
Cited by
943
References
0
FWCI
24.60
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Distribution Channels as Political Economies: A Framework for Comparative Analysis. https://app.cochat.ai/papers/10.1177/002224298004400306
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Stern, L. W., & Reve, T. (1980). Distribution Channels as Political Economies: A Framework for Comparative Analysis. Journal of Marketing. https://doi.org/10.1177/002224298004400306

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.