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Distribution Channels as Political Economies: A Framework for Comparative Analysis
Abstract
This paper presents a unifying framework for the analysis of distribution channels which encompasses both economic and sociopolitical determinants of channel member behavior and provides a suitable departure point for comparative work. The framework integrates present approaches to the study of marketing channels and provides an essential, but heretofore missing, basis for comprehensive empirical research in the area.
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Anderson, J. C., & Narus, J. A. (1990) · Journal of Marketing · doi:10.1177/002224299005400103 · Cited by 5,826
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Rosson, P. J., & Ford, I. D. (1982) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8490550 · Cited by 262
Yang, C., & Su, Y. (2009) · Journal of Enterprise Information Management · doi:10.1108/17410390910999602 · Cited by 104
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Metadata
- Authors
- Stern, L. W., & Reve, T.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1980-04
- Volume
- 44
- Issue
- 3
- Pages
- 52-64
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2318811925
- Cited by
- 943
- References
- 0
- FWCI
- 24.60
- Type
- journal article
- Language
- en
- Open access
- closed
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