The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Political Economy Paradigm: Foundation for Theory Building in Marketing
Abstract
This article presents an institutional, political economy paradigm in marketing as a complement to the presently prevailing microeconomic/marketing management concept. The latter framework provides insufficient tools for analyzing exchange structures and processes within and between organizations. Political economy is proposed as a more appropriate paradigm, as it focuses on authority and control patterns, conflict and conflict management procedures, and external and internal determinants of institutional change.
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Citations
Cites
Household Allocation of Time and Church Attendance
Azzi, C., & Ehrenberg, R. (1975) · Journal of Political Economy · doi:10.1086/260305 · Cited by 711
Cited by
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Developing buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, I., Steenkamp, J.-B. E. M., & Kumar, N. (1998) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00002-0 · Cited by 890
Ping, R. A. (1993) · Journal of Retailing · doi:10.1016/0022-4359(93)90010-g · Cited by 727
Chandler, J. D., & Lusch, R. F. (2015) · Journal of Service Research · doi:10.1177/1094670514537709 · Cited by 549
Metadata
- Authors
- Arndt, J.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1983-09
- Volume
- 47
- Issue
- 4
- Pages
- 44-54
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2317414311
- Cited by
- 277
- References
- 1
- FWCI
- 10.49
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
