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Cited by 527

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The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis

Achrol, Ravi Singh, Reve, Torger, Stern, Louis W.·1983·Journal of Marketing
DOI 10.1177/002224298304700407
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Abstract

The political economy framework for the comparative analysis of marketing channel dyads proposed by Stern and Reve (1980) focused mainly on relationships between channel members. This article extends the political economy framework by indicating how environmental factors (i.e., factors external to a dyad) might influence and affect the structure and processes of the dyad. When combined with the original article by Stern and Reve, the resulting overall perspective should provide a comprehensive basis for theory development and research in the marketing channel area.

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Research works printed but not linked: 40

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Cited by

Metadata

Authors
Achrol, R. S., Reve, T., & Stern, L. W.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1983-09
Volume
47
Issue
4
Pages
55-67
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224298304700407
OpenAlex
W1996077190
Cited by
527
References
0
FWCI
11.65
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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