The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Causes of Irritation in Advertising
Abstract
Sixteen copy characteristics or advertising approaches that appear to either increase or decrease irritation emerge from a study of 524 television commercials. The results also show how irritation levels vary by product class and by socioeconomic level.
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Citations
Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Bower, G. H. (1981) · American Psychologist · doi:10.1037/0003-066x.36.2.129 · Cited by 4,154
Cited by
Edwards, S. M., Li, H., & Lee, J.-H. (2002) · Journal of Advertising · doi:10.1080/00913367.2002.10673678 · Cited by 1,053
How consumers assess the value of advertising
Ducoffe, R. H. (1995) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1995.10505022 · Cited by 774
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
Kim, Y. J., & Han, J. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.01.015 · Cited by 454
Perceived irritation in online shopping: the impact of website design characteristics.
Hasan, B. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2015.07.056 · Cited by 203
Metadata
- Authors
- Aaker, D. A., & Bruzzone, D. E.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1985-03
- Volume
- 49
- Issue
- 2
- Pages
- 47-57
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1999844349
- Cited by
- 400
- References
- 2
- FWCI
- 3.11
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Causes of Irritation in Advertising. https://app.cochat.ai/papers/10.1177/002224298504900204
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- Aaker, D. A., & Bruzzone, D. E. (1985). Causes of Irritation in Advertising. Journal of Marketing. https://doi.org/10.1177/002224298504900204
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.