The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework
Abstract
The authors review and integrate various theoretical perspectives, normative statements, and pieces of empirical evidence about the organizational structures and processes best suited for implementing different types of business strategies. Particular emphasis is given to the relationship of different types of structure, processes, and policies involved in the performance of marketing activities to the overall performance of different business strategies. Several specific research propositions are developed.
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Citations
Cites
Organizational Strategy, Structure, and Process
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978) · Academy of Management Review · doi:10.5465/amr.1978.4305755 · Cited by 4,527
Differentiation and Integration in Complex Organizations
Lawrence, P. R., & Lorsch, J. W. (1967) · Administrative Science Quarterly · doi:10.2307/2391211 · Cited by 3,937
Cited by
Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research
Fiss, P. C. (2011) · Academy of Management Journal · doi:10.5465/amj.2011.60263120 · Cited by 5,930
Market Orientation: Antecedents and Consequences
Jaworski, B. J., & Kohli, A. K. (1993) · Journal of Marketing · doi:10.1177/002224299305700304 · Cited by 4,343
Re‐evaluating green marketing strategy: a stakeholder perspective
Rivera‐Camino, J. (2007) · European Journal of Marketing · doi:10.1108/03090560710821206 · Cited by 270
The influence of business strategy on new product activity: the role of market orientation
Frambach, R. T., Prabhu, J., & Verhallen, T. M. M. (2003) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2003.03.003 · Cited by 261
Metadata
- Authors
- Walker, O. C., & Ruekert, R. W.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1987-07
- Volume
- 51
- Issue
- 3
- Pages
- 15-33
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2319606652
- Cited by
- 874
- References
- 2
- FWCI
- 21.35
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework. https://app.cochat.ai/papers/10.1177/002224298705100302
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- Walker, O. C., & Ruekert, R. W. (1987). Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework. Journal of Marketing. https://doi.org/10.1177/002224298705100302
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
