The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?
Abstract
The author responds to Pollay's review of the “conventional wisdom” or “prevailing opinion” about the unintended consequences of advertising. After (re)constructing the implicit train of thought underlying Pollay's reflections, he suggests that the thin strands of the arguments Pollay cites compose only the weakest logical thread. The author finds unfairness in the attacks of critics who would smash the advertising mirror because they do not like what they see in it.
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Citations
Cites
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Hirschman, E. C., & Holbrook, M. B. (1982) · Journal of Marketing · doi:10.1177/002224298204600314 · Cited by 5,616
Self-citation
Cited by
Tse, D. K., Belk, R. W., & Zhou, N. (1989) · Journal of Consumer Research · doi:10.1086/209185 · Cited by 531
A meta-analysis of gender roles in advertising
Eisend, M. (2010) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-009-0181-x · Cited by 447
Gilly, M. C. (1988) · Journal of Marketing · doi:10.1177/002224298805200206 · Cited by 299
Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses
Font, X., Elgammal, I., & Lamond, I. (2017) · Journal of Sustainable Tourism · doi:10.1080/09669582.2016.1158829 · Cited by 295
Metadata
- Authors
- Holbrook, M. B.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1987-07
- Volume
- 51
- Issue
- 3
- Pages
- 95-103
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2328094565
- Cited by
- 207
- References
- 1
- FWCI
- 23.13
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising? https://app.cochat.ai/papers/10.1177/002224298705100307
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- Holbrook, M. B. (1987). Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising? Journal of Marketing. https://doi.org/10.1177/002224298705100307
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
