The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Marketing and Exchange
Abstract
Exchange has been widely accepted as the core concept in marketing, yet the topic has received limited attention by researchers in the marketing discipline. The authors discuss exchange theory and tie it more closely to the basic underpinnings of marketing.
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Citations
Cites
Coase, R. H. (1937) · Economica · doi:10.1111/j.1468-0335.1937.tb00002.x · Cited by 23,972
A New Approach to Consumer Theory
Lancaster, K. J. (1966) · Journal of Political Economy · doi:10.1086/259131 · Cited by 8,471
Cited by
Consumer trust, value, and loyalty in relational exchanges
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.1.15.18449 · Cited by 4,196
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
Grönroos, C. (1994) · Management Decision · doi:10.1108/00251749410054774 · Cited by 1,410
The Role of Customer Gratitude in Relationship Marketing
Palmatier, R. W., Jarvis, C. B., Bechkoff, J. R., & Kardes, F. R. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.5.1 · Cited by 912
How consumers assess the value of advertising
Ducoffe, R. H. (1995) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1995.10505022 · Cited by 774
Xu, H., Luo, X. (., Carroll, J. M., & Rosson, M. B. (2011) · Decision Support Systems · doi:10.1016/j.dss.2010.11.017 · Cited by 708
Metadata
- Authors
- Houston, F. S., & Gassenheimer, J. B.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1987-10
- Volume
- 51
- Issue
- 4
- Pages
- 3-18
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2044602170
- Cited by
- 520
- References
- 2
- FWCI
- 8.67
- Type
- journal article
- Language
- en
- Open access
- closed
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- Houston, F. S., & Gassenheimer, J. B. (1987). Marketing and Exchange. Journal of Marketing. https://doi.org/10.1177/002224298705100402
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
