The DOI matches its Crossref record.
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
Abstract
Cause-related marketing represents the confluence of perspectives from several specialized areas of inquiry such as marketing for nonprofit organizations, the promotion mix, corporate philanthropy, corporate social responsibility, fund-raising management, and public relations. The authors outline the concept of cause-related marketing, its characteristics, and how organizations, both for-profit and not-for-profit, can benefit from effective use of this promising marketing tool.
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Citations
Cited by
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.225.18838 · Cited by 4,659
The Company and the Product: Corporate Associations and Consumer Product Responses
Brown, T. J., & Dacin, P. A. (1997) · Journal of Marketing · doi:10.2307/1252190 · Cited by 4,197
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Luo, X., & Bhattacharya, C. B. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.4.001 · Cited by 3,439
Godfrey, P. C. (2005) · Academy of Management Review · doi:10.5465/amr.2005.18378878 · Cited by 2,839
Barnett, M. L. (2007) · Academy of Management Review · doi:10.5465/amr.2007.25275520 · Cited by 2,060
Metadata
- Authors
- Varadarajan, P. R., & Menon, A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1988-07
- Volume
- 52
- Issue
- 3
- Pages
- 58-74
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2066979000
- Cited by
- 1,886
- References
- 0
- FWCI
- 7.88
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy. https://app.cochat.ai/papers/10.1177/002224298805200306
- The paper
- Varadarajan, P. R., & Menon, A. (1988). Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy. Journal of Marketing. https://doi.org/10.1177/002224298805200306
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
