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Cited by 619Innovation and Knowledge ManagementOrganizational Management and LeadershipBusiness Strategies and Innovation

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Strategic Adaptability and Firm Performance: A Market-Contingent Perspective

McKee, Daryl O., Varadarajan, P. Rajan, Pride, William M.·1989·Journal of Marketing
DOI 10.2307/1251340
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Abstract

The authors test the proposition that the effectiveness of a particular strategic orientation—reactor, defender, analyzer, and prospector—is contingent upon the dynamics of the market. In mildly volatile markets, analyzer organizations are found to outperform other organization strategy types. However, in more volatile markets, the strategy-performance alignment is less clearly determined by the market environment.

Overview

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Registry

Crossref · 10.1177/002224298905300305

Cites

1 of 1 references verified0 citation errors · 0 not checkable

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Citations

Cites

Show all 1 references

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Cited by

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Metadata

Authors
McKee, D. O., Varadarajan, P. R., & Pride, W. M.
Affiliations
  • Louisiana State University (US)
  • Texas A&M University (US)
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1989-07
Volume
53
Issue
3
Pages
21-35
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.2307/1251340
OpenAlex
W4239564185
Cited by
619
References
1
Citations by year
2026: 2 · 2025: 6 · 2024: 3 · 2023: 7 · 2022: 14 · 2021: 12 · 2020: 20 · 2019: 18 · 2018: 17 · 2017: 15 · 2016: 20 · 2015: 23 · 2014: 29 · 2013: 27 · 2012: 29
FWCI
19.28
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Organizational Management and Leadership
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
Keywords
strategic orientation, firm performance, market volatility, market dynamics, analyzer strategy, defender strategy, prospector strategy, strategic adaptability

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CoChat. (2026). Citation check: Strategic Adaptability and Firm Performance: A Market-Contingent Perspective. https://app.cochat.ai/papers/10.2307/1251340
The paper
McKee, D. O., Varadarajan, P. R., & Pride, W. M. (1989). Strategic Adaptability and Firm Performance: A Market-Contingent Perspective. Journal of Marketing. https://doi.org/10.2307/1251340

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.